Analysis of Hedges in English Advertising from the Perspective of Cooperative Principle - Open Access Library Journal

OALibJ > Vol.6 No.6, June 2019

Analysis of Hedges in English Advertising from the Perspective of Cooperative Principle ()

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DOI: 10.4236/oalib.1105441 1,510 Downloads 4,655 Views Citations

Author(s)

Jing Yang

Affiliation(s)

School of Humanities, Tianjin Polytechnic University, Tianjin, China.

ABSTRACT

Hedge is a phenomenon of the fuzziness in language. It is also a particularly crucial communication strategy. This thesis analyzes hedges in English advertising on the basis of Cooperative Principle. The thesis promotes the further study of hedges from different perspectives. Advertisers are also able to adopt hedges in a better way for promoting their products and services. At the same time, it may help them to understand the strategies well. More importantly, it promotes the study of the advertising and cooperative principle.

KEYWORDS

Hedges, English Advertising, The Cooperative Principle

Share and Cite:

Yang, J. (2019) Analysis of Hedges in English Advertising from the Perspective of Cooperative Principle. Open Access Library Journal, 6, 1-12. doi: 10.4236/oalib.1105441.

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