Author(s)

Min Shi

School of Management, Jinan University, Guangzhou, China.

The development of e-commerce has prompted traditional enterprises to open up online channels and form a dual-channel sales model. The increase in the number of channels has led to an increase in the number of orders, so how to properly and effectively match the order with the inventory will test the operational capabilities of the enterprise. Based on this practical problem, this thesis considers a two-echelon distribution system with online and offline dual-channel sales, which consists of one group node (G) and multiple distribution nodes (D). When online orders are not fully satisfied, we propose an operation mechanism of transporting inventory to online orders through offline inventory. An optimal decision model is constructed by using the Analysis Target Cascading (ATC). Finally, the model is simulated and analyzed with a specific case. The results show that the ATC method and the transshipment mechanism are effective.

Dual-Channel, Distribution Supply Chain, Transshipment Mechanism, ATC

Shi, M. (2019) Research on Order-Inventory Transshipment Mechanism in Dual-Channel Distribution Supply Chain. Open Journal of Business and Management, 7, 1120-1130. doi: 10.4236/ojbm.2019.73077.