Share This Article:

Supply Chain Decision Analysis Based on Risk-Aversion and Cost Information Asymmetry

Full-Text HTML XML Download Download as PDF (Size:1088KB) PP. 439-450
DOI: 10.4236/jssm.2019.123030    129 Downloads   247 Views
Author(s)

ABSTRACT

This paper analyzes the impact of risk aversion and retailer’s cost lied factor on supply chain decision-making in a hybrid channel supply chain system consisting of a risk-averse manufacturer and a retailer. According to the expected utility maximization theory, this paper gets the optimal decision of the manufacturer and retailer. First, it analyzes the impact of risk aversion factor on pricing decisions of supply chain members when the information of the retailer’s cost is public. Next, this paper considers the fact that the retailer has advantages on cost information, analyzes the relations between the retailer’s optimal cost lied factor and each parameter.

Cite this paper

Xiong, S. and Xiong, L. (2019) Supply Chain Decision Analysis Based on Risk-Aversion and Cost Information Asymmetry. Journal of Service Science and Management, 12, 439-450. doi: 10.4236/jssm.2019.123030.

Copyright © 2019 by authors and Scientific Research Publishing Inc.

Creative Commons License

This work and the related PDF file are licensed under a Creative Commons Attribution 4.0 International License.