An Empirical Study of Online and Offline Price Deviation in B2C Market

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DOI: 10.4236/ojbm.2019.72035    749 Downloads   1,471 Views  Citations
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ABSTRACT

In this paper, we use Python crawler to automatically collect price information of online and offline electrical appliances on e-commerce websites, collect price information of offline electrical appliances market through field research, and compare and analyze commodity price and dispersion of online and offline electrical appliances market using market price dispersion model. The results show that although there is some price dispersion in the online market, the online household appliances market is still lower than the offline market, and the market efficiency is higher. Moreover, the discrete degree of online and offline prices has obvious “festival effect” in China’s “Double Eleventh and Double Twelfth” online shopping festivals.

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Fu, R. (2019) An Empirical Study of Online and Offline Price Deviation in B2C Market. Open Journal of Business and Management, 7, 519-524. doi: 10.4236/ojbm.2019.72035.

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