Author(s)

Chuming Hu, Feifei Xu

School of Management, Jinan University, Guangzhou, China.

The white space in life is everywhere. White space refers to the blank, pages, charms, etc., which are empty, unfilled or undeveloped projects and fields. In this paper, the concept, function, related research of white space are described and discussed, and the research direction and relevant marketing suggestions are put forward, in order to provide useful inspiration for further research in this field.

White Space, Imagination, Aesthetic

Hu, C. and Xu, F. (2019) A Review of White Space Research. Open Journal of Social Sciences, 7, 328-334. doi: 10.4236/jss.2019.73027.