Author(s)

Wenxia Zeng, Jing Luo^*

English Department, Shenzhen Tourism College, Jinan University, Shenzhen, China.

With the development of globalization, linguistic landscape is becoming a popular linguistic phenomenon. In the meantime, Chinese scholars’ research on linguistic landscape is also developing. As a coastal city of China and the important port for the opening up policy, Shenzhen shows its advancement in technology and economy. Public signs as a kind of linguistic landscape become a common site to build Shenzhen’s image as a metropolitan. This thesis mainly focuses on public signs’ functions as linguistic landscape and Shenzhen’s image. The data will be collected from different scenic spots and public places of Shenzhen, such as Happy Valley, the Splendid China and the Airport, etc. By case analysis, this thesis will find out the positive and negative examples of Shenzhen’s public signs’ translation and analyze their impacts on Shenzhen’s image. Finally, this thesis will give some suggestions for improvement of city image.

Linguistic Landscape, Skopos Theory, City Image

Zeng, W. and Luo, J. (2019) The Influence of Linguistic Landscape on the Image of Shenzhen. Open Journal of Social Sciences, 7, 112-125. doi: 10.4236/jss.2019.73008.