Customers’ Responses to Employee Extra Attention

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DOI: 10.4236/ojbm.2019.71004    799 Downloads   1,713 Views  Citations

ABSTRACT

Focusing on positive service experiences, this study examined the relation-ships among employee extra attention, customers delight, and customer re-purchase intentions. The target sample that had a positive interaction with an employee in the recent six months was invited to participate in the survey. The data analysis was performed in two steps: 1) Confirmatory Factor Analysis (CFA) and 2) Structural Equation Modeling (SEM). The results suggested that employees’ extra attention affects customer delight. Subsequently, customer delight has a positive relationship with customer repurchase intentions. Furthermore, employee extra attention has a positive relationship with customer repurchase intentions. The finding of the study provides valuable implications for research and the industry regarding generating favorable customer repurchase intentions in positive service experiences.

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Kageyama, Y. and Barreda, A. (2019) Customers’ Responses to Employee Extra Attention. Open Journal of Business and Management, 7, 59-69. doi: 10.4236/ojbm.2019.71004.

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