Author(s)

Nadeem Ahmed Diou¹, Shoukat Ali Mahar², Mukhtiar Hussain Ibupoto^3*, Sagheer Hussain Dahar⁴

¹Department of Media Studies, Shah Abdul Latif University, Khairpur, Pakistan.
²Department of Public Administration, Shah Abdul Latif University, Khairpur, Pakistan.
³Zhejiang Normal University, Jinhua, China.
⁴Sindh University, Jamshoro, Pakistan.

This study is affiliated with the ideology of integration of political participation and media, so in this connection it is seen there is popularity gained by social networks sites in modern age, and users of these sites are increasing day by day, they are engaged in Youtube, Twitter, Whatsapp, Facebook and other SNS. They always believe this is appropriate platform to proceed or local political activities of daily life. This research shows that youth are frequently sharing, posting, and interesting discussion on various political uses frequently. They preview it is a great platform to support and active their political leaders as well as political parties. It is also said in this research SNS is cheapest and Low-Paid platform to proceed information and youth are taking responsibility to gain proper advantage of these networks. In this research quantitative approach has been adopted and results are measured through SPSS-23 version. 39 items are used in questionnaire to accumulate or assemble the meaningful information of integration of media and Political Participation of youth in Khairpur district, Sindh Pakistan. It is shown different parliamentarian, Government officials and youth are using such networks they consider that are sources of their power to be influential in their consistency. Furthermore, it is seen in Khairpur. Facebook, and Youtube has a strong effect in political participation whereas, youth are not much awared how to use other social sites in this noble cause.

Integration, Political Participation, Media, Youth

Diou, N. , Mahar, S. , Ibupoto, M. and Dahar, S. (2018) Integration of Political Participation and Media of Youth
—A Study of Khairpur City, Sindh, Pakistan. Open Journal of Social Sciences, 6, 266-276. doi: 10.4236/jss.2018.611020.