Author(s)

Bingjun Li, Xiaolu Li

College of Information and Management Science, Henan Agricultural University, Zhengzhou, China.

In order to explore the relationship between the corporate social responsibility (CSR) and financial performance in different CSR cultures, this paper respectively takes four representative smartphone companies in China, the United States, Japan and Korea as research objects, that is Huawei, Apple, Sony and Samsung smartphone companies. Then, dividing the CSR into five dimensions i.e. shareholder, customer, supplier, technology innovation and government and establishing the grey correlation model to empirically analyze the relationship between CSR and financial performance. The results indicate that for HUAWEI, the CSR performance in shareholder, customer and technology innovation have greater impact on its financial performance; for Apple, the CSR performance in shareholder, technology innovation and customer has greater impact on its financial performance; for SONY, the CSR performance in technology innovation, customer and shareholder has greater impact on its financial performance; for Samsung, the CSR performance in technology innovation, government and shareholder has greater impact on its financial performance.

Corporate Social Responsibility, Smart Phone Company, Grey Correlation Analysis, Financial Performance

Li, B. and Li, X. (2018) Research on the Relationship between Corporate Social Responsibility and Financial Performance Based on Grey Correlation Analysis: Taking the Smartphone Company as an Example. Open Journal of Applied Sciences, 8, 431-440. doi: 10.4236/ojapps.2018.89033.