Analysis on Risks and Countermeasures of Unicorn Enterprises Based on “Diamond Model” - Open Access Library Journal

OALibJ > Vol.5 No.9, September 2018

Analysis on Risks and Countermeasures of Unicorn Enterprises Based on “Diamond Model” ()

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DOI: 10.4236/oalib.1104867 662 Downloads 2,421 Views Citations

Author(s)

Ruyu Han

Affiliation(s)

Department of Finance, Business School, Hohai University, Nanjing, China.

ABSTRACT

The growth of the unicorn enterprises in China has been growing faster these years. They have used several years of Internet technology to create a business giant that has emerged over the past few decades or even hundreds of years. However, in the wave of global innovation, unicorns have not only opportunities, but also risks and challenges. In this paper, from the perspectives of factors of production, market demand, technology, government, strategic structure and similar competition, related and supportive industries, the competitive advantages and risks of unicorn enterprises are discussed by using porter’s diamond model, and corresponding Suggestions are provided for the innovative development of unicorn enterprises.

KEYWORDS

Potter Diamond Model, “Unicorn” Enterprise, Internet Technology, Innovation

Share and Cite:

Han, R. (2018) Analysis on Risks and Countermeasures of Unicorn Enterprises Based on “Diamond Model”. Open Access Library Journal, 5, 1-8. doi: 10.4236/oalib.1104867.

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