Investigating Multiple Devices Used in the Hotel Reservation Process - Open Access Library Journal

OALibJ > Vol.5 No.8, August 2018

Investigating Multiple Devices Used in the Hotel Reservation Process ()

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DOI: 10.4236/oalib.1104811 597 Downloads 2,071 Views Citations

Author(s)

Chieh-Heng Ko

Affiliation(s)

Department of Hospitality Management, College of Tourism and Hospitality, Da-Yeh University, Changhua.

ABSTRACT

With the growing ownership of multiple technology devices, and the contribution of mobile travel bookings to the overall travel market, it is critical to investigate the hotel searching and booking process for different device users. This research investigates four categories of device users via a survey with 383 respondents, in the context of search behaviour and information sources used. The results reveal that search engines and family and friends are the most frequently used information sources while the personal computer (PC) is the most used device for both searching and booking. However, there is a significant difference in how these device users engage with information sources, specifically online travel agents (OTAs) and search engines. Furthermore, device users favor one device and are unlikely to switch devices during the search process.

KEYWORDS

Hotel Reservation, Smartphone, Multi Devices, Channel Management

Share and Cite:

Ko, C. (2018) Investigating Multiple Devices Used in the Hotel Reservation Process. Open Access Library Journal, 5, 1-14. doi: 10.4236/oalib.1104811.

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