Network Consumers’ Reference Price Formation Analysis - Open Journal of Business and Management

OJBM > Vol.6 No.3, July 2018

Network Consumers’ Reference Price Formation Analysis ()

HTML XML

Download as PDF (Size: 291KB) PP. 696-706

DOI: 10.4236/ojbm.2018.63053 1,113 Downloads 2,828 Views Citations

Author(s)

Haiyan Lin

Affiliation(s)

School of Business Administration, South China University of Technology, Guangzhou, China.

ABSTRACT

In this paper, based on the previous literature on reference prices, the definition, forms of expression and related theories and analysis of reference prices are summarized. Based on this analysis, it is concluded that the reference price formation of online consumers is related to their information search behavior. Finally, E-commerce companies make suggestions for online promotions.

KEYWORDS

Reference Price, Information Search, Online Shopping, E-Commerce

Share and Cite:

Lin, H. (2018) Network Consumers’ Reference Price Formation Analysis. Open Journal of Business and Management, 6, 696-706. doi: 10.4236/ojbm.2018.63053.

Journals Menu

Follow SCIRP

	+1 323-425-8868
	customer@scirp.org
	+86 18163351462(WhatsApp)
	1655362766

	Paper Publishing WeChat

Journals Menu

Home

About SCIRP

Service

Policies