Author(s)

Ximin Duan, Liangtie Dai

School of Management, Jinan University, Guangzhou, China.

To explore the influencing factors and action mechanism of users’ behavioral intention of making continuous contributions on Internet UGC platforms, the paper conducts a questionnaire survey among 574 users on Internet UGC platforms, analyzes and validates the relational model through structural equations. The research results show that experience quality has a significantly positive impact on users’ behavioral intention of making continuous contributions. Consisting of pragmatic value, hedonic value and user equity, co-created value has a complete mediation in the relationship between experience quality and users’ behavioral intention of making continuous contributions.

Continuous Contribution Intention, Co-Created Value, Experience Quality, Internet UGC Platform

Duan, X. and Dai, L. (2018) Study on the Relationship between Experience Quality, Co-Created Value and Users’ Behavioral Intention of Making Continuous Contributions on Internet UGC Platforms. Journal of Service Science and Management, 11, 267-277. doi: 10.4236/jssm.2018.112019.