Author(s)

Linlin Zhang^1*, Yongwei Jiang²

¹Management School, Jinan University, Guangzhou, China.
²Staff of Pauli Real Estate Limited by Share Ltd., Guangzhou, China.

Based on group identity and interpersonal bonds, this study constructs a theoretical framework to explain the influence mechanism of community engagement in social Q & A community users. According to the data received from 402 users of social Q & A community, this study empirically tested the proposed model. The results of structural equation modeling (SEM) showed that community identification is the antecedent of community engagement. And community identification plays a mediating role in the impact of perceived online relationship commitment on community engagement. Community prestige has a positive impact on community identification, and social presence and familiarity has a positive impact on the perceived online relationship commitment.

Social Q & A Community, Community Engagement, Community Identification, Perceived Online Relationship Commitment, Attachment

Zhang, L. and Jiang, Y. (2018) Exploring the Determinants of Community Engagement in Social Q & A Communities. Journal of Service Science and Management, 11, 203-218. doi: 10.4236/jssm.2018.112015.