ABSTRACT
The authors use simple bilinear regression on statewide exit poll data to gauge the popularity of President Donald Trump in the 2016 election among voters in four levels of educational attainment (high school, some college, college, and postgraduate); three income groups (less than $50,000, $50,000 - $100,000, and more than $100,000); four age groups (18 - 29, 30 - 44, 45 - 64, and 65+); and two racial groups (white and non-white). Trump was found to be most popular among voters with a high school education, voters with annual incomes greater than $100,000, voters 65 years of age or older and white voters. Trump was found to be least popular among voters with a postgraduate degree, voters with annual incomes less than $50,000, voters under 30 years of age and non-white voters.