Author(s)

Yue Cong, Yaqin Zheng

Business Administration School, Anhui University of Finance and Economic, Bengbu, China.

With the popularity of the Internet and smart phones, it is becoming more and more common to use WeChat to maintain human relationship, share information in life, and sell various kinds of agricultural products at the moment. This paper analyzes the characteristics and current situations of operation mode in agricultural supply chain, and points out the disadvantages of modern agricultural product supply chain model, then puts forward a new operation mode of agricultural supply chain which is based on the Internet, and WeChat is regarded as the medium trading platform for the purpose of shortening the length of the supply chain and ensuring the operation efficient of agricultural supply chain.

Wechat Business, Agricultural Product Supply Chain, Operation Mode, C2B Supply Chain Mode

Cong, Y. and Zheng, Y. (2017) Study on Operation Mode of Agricultural Supply Chain in WeChat Business Environment. Journal of Service Science and Management, 10, 330-337. doi: 10.4236/jssm.2017.103026.