Author(s)

Zhicheng Guo

Management School, Jinan University, Guangzhou, China.

Business model is abstract rational cognition about how corporation created, delivered and obtained value and is the enterprise’s core competitive advantages from the perspective of value creation. This article found that research perspective of representation models of e-commerce business model mostly concentrated on value creation perspective and there are two categories: EBMO and e³-value Model. We respectively discuss the two categories in order to make better understanding of the current development in e-commerce business model research.

Value Creation, E-Commerce, E-Business Model, Representation Model

Guo, Z. (2016) A Literature Review of Representation Models of E-Business Models from the Perspective of Value Creation. American Journal of Industrial and Business Management, 6, 129-135. doi: 10.4236/ajibm.2016.62013.