Author(s)

Ananya Goswami, Sraboni Dutta

Department of Management, Birla Institute of Technology, Mesra, Kolkata Extension Center, Kolkata, India.

The usage of Information Technology has expanded dramatically in today’s homes, business organizations and Government departments Technology has become an inevitable part of human life. Researchers have come up with various models and theories to investigate factors that influence the extent to which humans use computers and its applications. Unified Theory of Adoption and Use of Technology (UTAUT) is the latest model which has been conceived to understand the nature of technology usage and has been applied in various domains like education, banking, health care etc. Gender has been attributed as a significant variable in explaining the technology acceptance behaviour of humans. The objective of this study is to review the existing literature on the technology usage and intention to use technology from the gender perspective. It has been observed from the review that in few contexts, gender plays a significant role in determining the intention of accepting new technology and there are cases where gender differences cannot be discerned.

TAM, Gender, Usage, Technology, Intention, UTAUT

Goswami, A. and Dutta, S. (2016) Gender Differences in Technology Usage—A Literature Review. Open Journal of Business and Management, 4, 51-59. doi: 10.4236/ojbm.2016.41006.