Author(s)

Xiaohong Li

School of Management, Jinan University, Guangzhou, China.

It is said that Guangzhou is an indefinable city. This paper analyzed the online travels from www.mafengwo.cn to study the destination image perception of tourists to Guangzhou. Content analysis was used to investigate the destination image perception of tourists from two aspects, namely cognitive image and affective image. Then by comparing the image of Guangzhou positioning in the literature with the online travels image, the paper concluded that Lingnan, Ram City and delicious food were more important in tourists’ perception. The results can provide reference when the government promotes the Guangzhou destination image.

Guangzhou, Destination Image, Online Travels, Content Analysis

Li, X. (2015) Destination Image Perception of Tourists to Guangzhou—Based on Content Analysis of Online Travels. Journal of Service Science and Management, 8, 662-672. doi: 10.4236/jssm.2015.85067.