Author(s)

Shu Lin

School of Business Administration, Jimei University, Xiamen, China.

Reviewing the business niche theory, this paper discusses the application in strategic management. Health of a company heavily depends on the harmony of its intra-ecology that has effect on strategy. Also the external surrounding is a significant factor which affects the company’s strategic choice. A strategy of dislocation development will reduce direct competition and enhance collaboration. A firm may choose appropriate strategy such as people-oriented policy and performance of corporate social responsibility to maintain the ecological balance of business and enhance its strategic advantage.

Business Ecology, Oriental Idea, Harmony, Business Niche

Lin, S. (2015) Application of Business Niche in Strategic Management: A Study Based on Oriental Idea of Harmony. Modern Economy, 6, 217-222. doi: 10.4236/me.2015.62019.