Author(s)

Osama Rababah¹, Muhannad Al-Shboul², Fawaz Al-Zaghoul³, Rawan Ghnemat⁴

¹Department of Business Information Technology, The University of Jordan, Amman, Jordan.
²Department of Curriculum and Instruction, The University of Jordan, Amman, Jordan.
³Department of Computer Information Systems, The University of Jordan, Amman, Jordan.
⁴Department of Computer Science, Princess Sumaya University for Technology, Amman, Jordan.

The concept of Webpage visibility is usually linked to search engine optimization (SEO), and it is based on global in-link metric [1]. SEO is the process of designing Webpages to optimize its potential to rank high on search engines, preferably on the first page of the results page. The purpose of this research study is to analyze the influence of local geographical area, in terms of cultural values, and the effect of local society keywords in increasing Website visibility. Websites were analyzed by accessing the source code of their homepages through Google Chrome browser. Statistical analysis methods were selected to assess and analyze the results of the SEO and search engine visibility (SEV). The results obtained suggest that the development of Web indicators to be included should consider a local idea of visibility, and consider a certain geographical context. The geographical region that the researchers are considering in this research is the Hashemite kingdom of Jordan (HKJ). The results obtained also suggest that the use of social culture keywords leads to increase the Website visibility in search engines as well as localizes the search area such as google.jo, which localizes the search for HKJ.

Search Engine Optimization, Web Crawlers, Search Engine Algorithms, Search Engine Visibility, Jordan

Rababah, O. , Al-Shboul, M. , Al-Zaghoul, F. and Ghnemat, R. (2014) Website Search Engine Optimization: Geographical and Cultural Point of View. Journal of Software Engineering and Applications, 7, 1087-1095. doi: 10.4236/jsea.2014.713096.