KTV is an important recreation activity in Taiwan. Since the recreation activities are more diversified because of the progress of information technology and the leisure policy of government lead to many free recreation places and activities existed, KTV service as a kind of recreation activities but not free and face a keener competition. This study tries to explore how to strengthen the thrust for consumer to choose KTV as their recreation activity through understanding the motivations for KTV consumption with empirical data and provides suggestions to help improve the KTV service.