In the first part of this paper, a simplified approach to design a Shell & Tube Heat Exchanger [STHE] for beverage and process industry application is presented. The design of STHE includes thermal design and mechanical design. The thermal design of STHE involves evaluation of required effective surface area (i.e. number of tubes) and finding out log mean temperature difference [LMTD]. Whereas, the mechanical design includes the design of main shell under internal & external pressure, tube design, baffles design gasket, etc. The design was carried out by referring ASME/TEMA standards, available at the company. The complete design, fabrication, testing and analysis work was carried out at Alfa Laval (India), Ltd., Pune-12. In the second part of this paper detail view of design optimization is presented by flow induced vibration analysis [FVA].