Author(s)

A. N. Sarkar

Senior Professor (International Business) & Dean (Research), Asia-Pacific Institute of Management, 3 & 4 Institutional Area, Jasola (Sarita Vihar), New Delhi-110025.

Aviation is one of the fastest growing industries as well as transportation modes in the world. Global aviation contributes about 2% of global greenhouse gas emissions and supports 8% of the world economic activity in terms of GDP. With the phenomenal growth in air trafficking by the national and international airliners the total carbon space available for flying is getting progressively diminished and the consequential emission levels are also becoming alarming over passage of time. The paper describes the concept of evolution of Green Transport system with focus on manufacturing of green aircraft and sustainable green marketing involving green supply chain. This entails introduction of New and innovative technologies, including aircraft designing, improving operational efficiency, air traffic control & monitoring etc; combined with emission mitigation efforts towards sustainable growth of the industry, can make enormous improvements in emission control and reduction in a planned and system-based manner. These integrated approaches are proposed to be used to harmonize the systems and processes that can essentially constitute the suggested framework of the Green Aviation Transport system. The paper, inter alia, discusses various conceptual, strategic, technological and economic and environmental dimensions of the Green Aviation transport system with focus on creating new Green Marketing opportunities for the aviation industry in future.

Green Aviation; Emissions Reduction; Aircraft Designing; Green Marketing; Sustainable Green Aviation Management System

A. Sarkar, "Evolving Green Aviation Transport System: A Hoilistic Approah to Sustainable Green Market Development," American Journal of Climate Change, Vol. 1 No. 3, 2012, pp. 164-180. doi: 10.4236/ajcc.2012.13014.