American Journal of Industrial and Business Management

ISSN Print: 2164-5167    ISSN Online: 2164-5175

Call For Papers

    Special Issue on Advertising Management and Market

    Advertising is a kind of marketing behavior, which aims to communicate information with consumers and promote product awareness. The symbiotic relationship between brands and target markets has also led to a shift in focus from raw material composition to final benefits. Therefore, different groups of people constitute different target markets. Advertising campaigns need to promote the different ultimate interests of each target market. The universality, complexity and variability of advertising activities determine the diversity of advertising management methods. Advertising management adapts advertising activities to the requirements of the national macroeconomic situation for the development of the advertising industry, and gradually makes the advertising industry from disorder to order, from chaos to health.

    In this special issue, we intend to invite front-line researchers and authors to submit original researches and review articles on exploring advertising management and market. Potential topics include, but are not limited to:

    • Advertising marketing and consumers
    • Advertising market survey
    • Brand positioning and target market
    • Advertising forms and strategies
    • Advertising content innovation
    • Advertising supervision
    • Self-discipline in advertising industry
    • False advertisement and its administration

    Authors should read over the journal’s For Authors carefully before submission. Prospective authors should submit an electronic copy of their complete manuscript through the journal’s Paper Submission System.

    Please kindly notice that the “Special Issue” under your manuscript title is supposed to be specified and the research field “Special Issue – Advertising Management and Market” should be chosen during your submission.

    According to the following timetable:

    Submission Deadline

    October 24th, 2019

    Publication Date

    December 2019

    Guest Editor:

    For further questions or inquiries

    Please contact Editorial Assistant at