Open Journal of Business and Management

ISSN Print: 2329-3284    ISSN Online: 2329-3292

Call For Papers

    Special Issue on Consumer Behavior, Business and Marketing

    Consumer behaviors are all the aspects that affect consumers’ search, selection, purchase of products, and post-purchase behaviors. Consumer behavior is an area of research within the business field of marketing. It is critical to understand consumer behavior to know how potential customers will respond to a new product or service. It also helps companies identify opportunities that are not currently met.

    In this special issue, we intend to invite front-line researchers and authors to submit original research and review articles on Consumer Behavior, Business and Marketing. Potential topics include, but are not limited to:

    • Consumer decision making
    • Consumer trust and perceptions
    • Customer value
    • Purchase and satisfaction
    • Consumer preferences analysis
    • Consumer brand relationships
    • Consumer-directed business
    • Consumer behavior in market
    • Advertising and marketing strategy
    • Resource management & consumer studies
    • Online shopping and internet -marketing
    • Consumption patterns
    • Word of mouth
    • Consumer and business policy
    • Price and pricing
    • Risk assessment

    Authors should read over the journal’s For Authors carefully before submission. Prospective authors should submit an electronic copy of their complete manuscript through the journal’s Paper Submission System.

    Please kindly notice that the “Special Issue” under your manuscript title is supposed to be specified and the research field “Special Issue – Consumer Behavior, Business and Marketing” should be chosen during your submission.

    According to the following timetable:

    Submission Deadline

    November  19th, 2019

    Publication Date

    January 2020

    For publishing inquiries, please feel free to contact the Editorial Assistant at

    OJBM Editorial Office