Special Issue on Marketing Strategy and Business strategy
Marketing strategy and business strategy is a long-term, forward-looking
approach to planning with the fundamental goal achieving a sustainable
competitive advantage. Strategic planning involves an analysis of the company's
strategic initial situation prior to the formulation, evaluation and selection
of market-oriented competitive position that contributes to the company's goals
and marketing objectives.
In this special issue, we intend to invite front-line
researchers and authors to submit original research and review articles on Marketing Strategy and Business strategy. Potential topics include, but are not limited
to:
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Strategic management and marketing
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Strategic planning and marketing target
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SWOT analysis
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Customers strategy
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Budgeting control and pricing strategies
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Marketing decisions
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Investment strategies
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Brand strategies
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Firm’s strategies and portfolio theory
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Competitive strategies
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Market segmentation
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Value chain
Authors
should read over the journal’s For Authors carefully before submission. Prospective
authors should submit an electronic copy of their complete manuscript through
the journal’s Paper Submission System.
Please
kindly notice that the “Special Issue” under your manuscript title is
supposed to be specified and the research field “Special Issue –Marketing Strategy and Business strategy”
should be chosen during your submission.
According to the
following timetable:
Submission Deadline
|
February 6th, 2019
|
Publication Date
|
April 2019
|
For
publishing inquiries, please feel free to contact the Editorial Assistant at submission.entrance1@scirp.org
ME
Editorial Office
me@scirp.org