Special Issue on Customer Experience Management
Customer Experience Management (CEM) is “the practice of designing and reacting to customer interactions to meet or exceed customer expectations and, thus, increase customer satisfaction, loyalty and advocacy.” It is a strategy that requires process change and many technologies to accomplish.
In this special issue, we intend to invite front-line researchers and authors to submit original researches and review articles on exploring customer experience management. Potential topics include, but are not limited to:
Authors should read over the journal’s Authors’ Guidelines carefully before submission. Prospective authors should submit an electronic copy of their complete manuscript through the journal at Paper Submission System.
Please kindly specify the “Special Issue” under your manuscript title. The research field “Special Issue – Customer Experience Management” should be selected during your submission.
Special Issue timetable:
Submission Deadline
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February 28th, 2017
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Publication Date
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April 2017
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Guest Editor:
For further questions or inquiries
Please contact Editorial Assistant at
ajibm@scirp.org