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DOI
Author
Journal
Affiliation
ISSN
Subject
Research on the Relationship between Novelty-Centered Business Model Innovation and Competitive Advantages of Sports Tourism—Based on the Empirical Analysis of Guizhou Province, China
(Articles)
Xinghua Xu
,
Chunyu Yang
,
Juan Ren
Journal of Service Science and Management
Vol.13 No.2
,April 22, 2020
DOI:
10.4236/jssm.2020.132020
854
Downloads
1,873
Views
Citations
Is E-Marketing the Future of Marketing Field
(Articles)
Paulus H. A. Andreki
,
Rashad Yazdanifard
American Journal of Industrial and Business Management
Vol.4 No.7
,July 9, 2014
DOI:
10.4236/ajibm.2014.47040
10,149
Downloads
19,355
Views
Citations
The Effect of Phenomenon in Social Media Marketing Activities
(Articles)
Dilek Kiraz
,
Murat Basal
Open Journal of Business and Management
Vol.12 No.2
,March 21, 2024
DOI:
10.4236/ojbm.2024.122051
85
Downloads
456
Views
Citations
Guerrilla Marketing—Innovative or Parasitic Marketing?
(Articles)
Gerd Nufer
Modern Economy
Vol.4 No.9A
,August 15, 2013
DOI:
10.4236/me.2013.49A001
13,527
Downloads
25,623
Views
Citations
This article belongs to the Special Issue on
Marketing Management
An Analysis of the Motivation of Customer Participation Value Co-Creation in the We-Media: A Study Based on Content Marketing
(Articles)
Xin Wu
,
Feiyan Liu
Open Journal of Business and Management
Vol.6 No.3
,July 30, 2018
DOI:
10.4236/ojbm.2018.63057
1,823
Downloads
4,510
Views
Citations
Analysis on the Construction of Entrepreneur Business Model under the “Internet Accelerated Speed” Environment
(Articles)
Xuejie Zhao
Open Access Library Journal
Vol.6 No.3
,March 20, 2019
DOI:
10.4236/oalib.1105304
477
Downloads
1,362
Views
Citations
Research of Enterprise Storage Ecosystem Based on Storage Theory and Nonlinear Discrete Optimization
(Articles)
Zixin Lu
,
Jiaqi Zhu
,
Yufeng Gui
Applied Mathematics
Vol.9 No.6
,June 29, 2018
DOI:
10.4236/am.2018.96051
724
Downloads
1,369
Views
Citations
Sovereign Marketing: A New Strategy of Marketing
(Articles)
Gouher Ahmed
Theoretical Economics Letters
Vol.7 No.5
,August 18, 2017
DOI:
10.4236/tel.2017.75100
2,466
Downloads
8,176
Views
Citations
This article belongs to the Special Issue on
Economics and Management Strategies
Antibiotics/antibacterial drug use, their marketing and promotion during the post-antibiotic golden age and their role in emergence of bacterial resistance
(Articles)
Godfrey S. Bbosa
,
Norah Mwebaza
,
John Odda
,
David B. Kyegombe
,
Muhammad Ntale
Health
Vol.6 No.5
,February 24, 2014
DOI:
10.4236/health.2014.65059
21,450
Downloads
34,076
Views
Citations
Education Marketing Research
(Articles)
Xiaogang Yang
Theoretical Economics Letters
Vol.6 No.5
,October 21, 2016
DOI:
10.4236/tel.2016.65111
3,408
Downloads
9,278
Views
Citations
E-Marketing and Its Strategies: Digital Opportunities and Challenges
(Articles)
Allam Jaas
Open Journal of Business and Management
Vol.10 No.2
,March 22, 2022
DOI:
10.4236/ojbm.2022.102046
2,153
Downloads
22,275
Views
Citations
Studying the Status of Marketing Mix (7Ps) in Consumer Cooperatives at Ilam Province from Members’ Perspectives
(Articles)
Purashraf Yasanallah
,
Vahid Bidram
American Journal of Industrial and Business Management
Vol.2 No.4
,October 31, 2012
DOI:
10.4236/ajibm.2012.24025
21,157
Downloads
39,372
Views
Citations
Characteristics and Promotion Research on Fashion Clothing E-marketing
(Articles)
Pingping Meng
Creative Education
Vol.3 No.7B
,January 9, 2013
DOI:
10.4236/ce.2012.37B008
10,154
Downloads
16,725
Views
Citations
Comparative Study of Traditional Network Marketing and E-Commerce Marketing Based on Cloud Computing
(Articles)
Min Yin
,
Sheng Liu
American Journal of Industrial and Business Management
Vol.4 No.2
,February 14, 2014
DOI:
10.4236/ajibm.2014.42015
7,837
Downloads
12,424
Views
Citations
Big Data Usage in the Marketing Information System
(Articles)
Alexandre Borba Salvador
,
Ana Akemi Ikeda
Journal of Data Analysis and Information Processing
Vol.2 No.3
,August 28, 2014
DOI:
10.4236/jdaip.2014.23010
12,289
Downloads
20,063
Views
Citations
RETRACTED: Target Verification via Novel Adaptive Segmentation Used to Detect and Track Moving Objects
(Articles)
Ching-Shiang Lee
,
Hsu-Ping Yang
,
Jing-Wein Wang
Open Journal of Applied Sciences
Vol.8 No.10
,October 29, 2018
DOI:
10.4236/ojapps.2018.810038
698
Downloads
1,144
Views
Citations
Research on the Marketing Strategy of New Energy Vehicles in SL Company
(Articles)
Jihua Zhang
,
Rong Wang
American Journal of Industrial and Business Management
Vol.9 No.2
,February 21, 2019
DOI:
10.4236/ajibm.2019.92020
3,110
Downloads
11,787
Views
Citations
Understanding the Factors that Impact the Pre-Launch Phase and New Product Launch Excellence in the Pharmaceutical Industry
(Articles)
Magdy Rabea
American Journal of Industrial and Business Management
Vol.12 No.1
,January 30, 2022
DOI:
10.4236/ajibm.2022.121007
621
Downloads
5,516
Views
Citations
Optimization of Marketing Strategy for “E-Commerce Live Streaming + Agricultural Products” in the New Media Era
(Articles)
Xinyu Huang
American Journal of Industrial and Business Management
Vol.13 No.10
,October 30, 2023
DOI:
10.4236/ajibm.2023.1310061
302
Downloads
1,267
Views
Citations
The Impact of the Imitation and Innovation Marketing in Services the Case of the Banks and Insurance
(Articles)
Mohamed Cherchem
Technology and Investment
Vol.3 No.2
,May 29, 2012
DOI:
10.4236/ti.2012.32008
9,519
Downloads
14,911
Views
Citations
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