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Affiliation
ISSN
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Joint Decision of Pricing and Cross-Ruff Coupon Value under Substitute (Complement) Demand
(Articles)
Zhongguo Shi
,
Yinping Mu
American Journal of Industrial and Business Management
Vol.2 No.1
,January 18, 2012
DOI:
10.4236/ajibm.2012.21001
5,947
Downloads
10,542
Views
Citations
Interaction Mechanism and Strategy of Brand Relationship and Brand Extension
(Articles)
He Liu
,
Lili Fan
Open Journal of Business and Management
Vol.1 No.3
,October 28, 2013
DOI:
10.4236/ojbm.2013.13008
5,443
Downloads
10,370
Views
Citations
Research on Integrity Evaluation System of Food Brand Enterprises Based on the Creeds of Business Governance*
(Articles)
Xie Fan
,
Meng Yong
Open Journal of Business and Management
Vol.2 No.1
,January 16, 2014
DOI:
10.4236/ojbm.2014.21008
4,661
Downloads
7,056
Views
Citations
How to Save Brand after Crises? A Literature Review on Brand Crisis Management
(Articles)
Ming Li
,
Haiying Wei
American Journal of Industrial and Business Management
Vol.6 No.2
,February 18, 2016
DOI:
10.4236/ajibm.2016.62008
7,202
Downloads
18,509
Views
Citations
Emotional Connect between Brand and Consumer through Sensory Branding
(Articles)
Makarand Upadhyaya
American Journal of Industrial and Business Management
Vol.7 No.4
,April 6, 2017
DOI:
10.4236/ajibm.2017.74025
7,081
Downloads
12,150
Views
Citations
Research on Influence of the Congruence of Self-Image and Brand Image on Consumers’ Citizenship Behavior
(Articles)
Wanling Huang
,
Ming Chen
Open Journal of Business and Management
Vol.6 No.1
,January 30, 2018
DOI:
10.4236/ojbm.2018.61013
1,530
Downloads
3,660
Views
Citations
Antecedents to Customer Engagement: Moderating Role of Media Richness of Brand Pages
(Articles)
Aditi Gosain
,
Mukta Srivastava
,
Deepanvita Gupta
Theoretical Economics Letters
Vol.9 No.7
,October 14, 2019
DOI:
10.4236/tel.2019.97161
852
Downloads
3,170
Views
Citations
An Empirical Study on the Influence of Atypical Visitors’ Interactive Learning on Exhibition Brand Equity
(Articles)
Wanyun Zhang
,
Xin Mai
,
Simin Huang
,
Peng Ju
iBusiness
Vol.12 No.2
,May 6, 2020
DOI:
10.4236/ib.2020.122003
660
Downloads
1,708
Views
Citations
Fashion and Brand Awareness: An Evidence-Based Approach to the Analysis of Distinctive Elements in Communication
(Articles)
Giovanni Maria Conti
,
Alessandra Mazzola
,
Martina Motta
,
Margherita Pillan
Journal of Textile Science and Technology
Vol.6 No.4
,November 4, 2020
DOI:
10.4236/jtst.2020.64015
615
Downloads
3,277
Views
Citations
Exploring the Nexus between Packaging, Quality, Equity and Loyalty in Drug Industry
(Articles)
Peter Kwasi Oppong
,
Joseph Owusu
,
Paul Hammond
,
Edmond Amissah
Open Journal of Business and Management
Vol.10 No.5
,September 7, 2022
DOI:
10.4236/ojbm.2022.105121
165
Downloads
809
Views
Citations
Brand Attitude Process of Pop-Up Ads Used in Digital Marketing
(Articles)
Osman Yetkin
,
Murat Basal
Open Journal of Social Sciences
Vol.12 No.4
,April 18, 2024
DOI:
10.4236/jss.2024.124011
39
Downloads
236
Views
Citations
Predicting Brand Perception for Fast Food Market Entry
(Articles)
Torsten Teichert
,
Tobias Effertz
,
Marina Tsoi
,
Vladislav Shchekoldin
Theoretical Economics Letters
Vol.5 No.6
,December 4, 2015
DOI:
10.4236/tel.2015.56081
5,707
Downloads
9,313
Views
Citations
A Study on the Core Values of the Brand
(Articles)
Xiangyin Li
,
Cui Sun
Journal of Service Science and Management
Vol.8 No.6
,December 23, 2015
DOI:
10.4236/jssm.2015.86087
7,447
Downloads
11,511
Views
Citations
Current Situation, Problems and Countermeasures of Brand Construction of Agricultural Products in Hubei Province
(Articles)
Ming Luo
Open Journal of Business and Management
Vol.7 No.3
,June 5, 2019
DOI:
10.4236/ojbm.2019.73081
1,247
Downloads
2,840
Views
Citations
Calculation and Management for Mining Loss and Dilution under 3D Visualization Technical Condition
(Articles)
Weijing Wang
,
Shaofeng Huang
,
Xiaobo Wu
,
Qingfei Ma
Journal of Software Engineering and Applications
Vol.4 No.5
,May 26, 2011
DOI:
10.4236/jsea.2011.45037
12,084
Downloads
19,941
Views
Citations
Effectiveness Of Gravity Concentration For The Beneficiation Of Itakpe (Nigeria) Iron Ore Achieved Through Jigging Operation.
(Articles)
P. A. OLUBAMBI
,
J. H. POTGIETER
J. of Minerals and Materials Characterization and Eng.
Vol.4 No.1
,June 12, 2005
DOI:
10.4236/jmmce.2005.41003
6,329
Downloads
9,225
Views
Citations
Determination of Inorganic Antimony Species Conversions during Its Speciation Analysis in Soil Using Isotope Dilution Techniques
(Articles)
Sameer Amereih
,
Thomas Meisel
,
Zaher Barghouthi
,
Wolfhard Wegscheider
Journal of Analytical Sciences, Methods and Instrumentation
Vol.3 No.2
,June 11, 2013
DOI:
10.4236/jasmi.2013.32016
3,361
Downloads
6,081
Views
Citations
Evaluation of Offshore Wastewater Outfall and Diffuser for Onondaga Lake, NY
(Articles)
Emmet M. Owens
,
Steven W. Effler
,
David A. Matthews
,
Anthony R. Prestigiacomo
Journal of Water Resource and Protection
Vol.5 No.9A
,September 9, 2013
DOI:
10.4236/jwarp.2013.59A001
5,872
Downloads
8,799
Views
Citations
This article belongs to the Special Issue on
Hydraulic Engineering
Efficient Protein Refolding Using Surfactants at High Final Protein Concentration
(Articles)
Hidetaka Noritomi
,
Yoshiyuki Kato
,
Satoru Kato
J. of Surface Engineered Materials and Advanced Technology
Vol.4 No.1
,January 16, 2014
DOI:
10.4236/jsemat.2014.41002
5,039
Downloads
7,260
Views
Citations
Virally-Mediated Versus Grazer-Induced Mortality Rates in a Warm-Temperate Inverse Estuary (Spencer Gulf, South Australia)
(Articles)
Laurent Seuront
,
Mark Doubell
,
Paul Van Ruth
Open Journal of Marine Science
Vol.4 No.4
,October 15, 2014
DOI:
10.4236/ojms.2014.44024
4,466
Downloads
5,194
Views
Citations
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