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Affiliation
ISSN
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Brand Equity and Brand Loyalty in the Internet Banking Context: FIMIX-PLS Market Segmentation
(Articles)
Sandra Maria Correia Loureiro
,
Francisco Javier Miranda
Journal of Service Science and Management
Vol.4 No.4
,December 7, 2011
DOI:
10.4236/jssm.2011.44054
12,463
Downloads
22,291
Views
Citations
Joint Decision of Pricing and Cross-Ruff Coupon Value under Substitute (Complement) Demand
(Articles)
Zhongguo Shi
,
Yinping Mu
American Journal of Industrial and Business Management
Vol.2 No.1
,January 18, 2012
DOI:
10.4236/ajibm.2012.21001
5,946
Downloads
10,539
Views
Citations
Interaction Mechanism and Strategy of Brand Relationship and Brand Extension
(Articles)
He Liu
,
Lili Fan
Open Journal of Business and Management
Vol.1 No.3
,October 28, 2013
DOI:
10.4236/ojbm.2013.13008
5,442
Downloads
10,367
Views
Citations
Research on Integrity Evaluation System of Food Brand Enterprises Based on the Creeds of Business Governance*
(Articles)
Xie Fan
,
Meng Yong
Open Journal of Business and Management
Vol.2 No.1
,January 16, 2014
DOI:
10.4236/ojbm.2014.21008
4,661
Downloads
7,055
Views
Citations
How to Save Brand after Crises? A Literature Review on Brand Crisis Management
(Articles)
Ming Li
,
Haiying Wei
American Journal of Industrial and Business Management
Vol.6 No.2
,February 18, 2016
DOI:
10.4236/ajibm.2016.62008
7,202
Downloads
18,506
Views
Citations
Study on Brand Mismatching toward the Acquiring Enterprise Brand Dilution—Based on a Prospective of Construal Level Theory
(Articles)
Guangmin Zhai
,
Xinhong Liang
,
Haiquan Chen
Open Journal of Business and Management
Vol.4 No.3
,July 5, 2016
DOI:
10.4236/ojbm.2016.43045
1,760
Downloads
2,453
Views
Citations
Emotional Connect between Brand and Consumer through Sensory Branding
(Articles)
Makarand Upadhyaya
American Journal of Industrial and Business Management
Vol.7 No.4
,April 6, 2017
DOI:
10.4236/ajibm.2017.74025
7,081
Downloads
12,146
Views
Citations
Research on Influence of the Congruence of Self-Image and Brand Image on Consumers’ Citizenship Behavior
(Articles)
Wanling Huang
,
Ming Chen
Open Journal of Business and Management
Vol.6 No.1
,January 30, 2018
DOI:
10.4236/ojbm.2018.61013
1,529
Downloads
3,655
Views
Citations
Antecedents to Customer Engagement: Moderating Role of Media Richness of Brand Pages
(Articles)
Aditi Gosain
,
Mukta Srivastava
,
Deepanvita Gupta
Theoretical Economics Letters
Vol.9 No.7
,October 14, 2019
DOI:
10.4236/tel.2019.97161
850
Downloads
3,162
Views
Citations
Exploring the Nexus between Packaging, Quality, Equity and Loyalty in Drug Industry
(Articles)
Peter Kwasi Oppong
,
Joseph Owusu
,
Paul Hammond
,
Edmond Amissah
Open Journal of Business and Management
Vol.10 No.5
,September 7, 2022
DOI:
10.4236/ojbm.2022.105121
165
Downloads
809
Views
Citations
Brand Attitude Process of Pop-Up Ads Used in Digital Marketing
(Articles)
Osman Yetkin
,
Murat Basal
Open Journal of Social Sciences
Vol.12 No.4
,April 18, 2024
DOI:
10.4236/jss.2024.124011
38
Downloads
228
Views
Citations
Predicting Brand Perception for Fast Food Market Entry
(Articles)
Torsten Teichert
,
Tobias Effertz
,
Marina Tsoi
,
Vladislav Shchekoldin
Theoretical Economics Letters
Vol.5 No.6
,December 4, 2015
DOI:
10.4236/tel.2015.56081
5,707
Downloads
9,309
Views
Citations
A Study on the Core Values of the Brand
(Articles)
Xiangyin Li
,
Cui Sun
Journal of Service Science and Management
Vol.8 No.6
,December 23, 2015
DOI:
10.4236/jssm.2015.86087
7,445
Downloads
11,499
Views
Citations
Current Situation, Problems and Countermeasures of Brand Construction of Agricultural Products in Hubei Province
(Articles)
Ming Luo
Open Journal of Business and Management
Vol.7 No.3
,June 5, 2019
DOI:
10.4236/ojbm.2019.73081
1,247
Downloads
2,839
Views
Citations
Stimulating Curiosity and Consumer Experience in a Retailer
(Articles)
Silvia Cachero-Martínez
,
Rodolfo Vázquez-Casielles
American Journal of Industrial and Business Management
Vol.7 No.4
,April 28, 2017
DOI:
10.4236/ajibm.2017.74034
3,313
Downloads
8,510
Views
Citations
This article belongs to the Special Issue on
Customer Experience Management
Premature Weaning and Lived Experience of Primiparae Women during Breastfeeding
(Articles)
Yayila Tshimba Sylvie
,
Mulubwa Kyalubile Nonon
,
Mutomb Kambaj Fidèle
,
Kikange Kasama Tréso
,
Chilufya Kishimba Jacquie
,
Mwinkeu Kasongo Narcisse
Open Access Library Journal
Vol.5 No.4
,April 28, 2018
DOI:
10.4236/oalib.1104404
507
Downloads
1,515
Views
Citations
Lived Experience of Thalassaemic Children in Bangladesh
(Articles)
Khaleda Akter
,
Shanzida Khatun
,
Md. Sazzad Hossain
Open Journal of Nursing
Vol.10 No.11
,November 27, 2020
DOI:
10.4236/ojn.2020.1011079
445
Downloads
1,706
Views
Citations
Life Experience of Women with Obstetric Fistula in Togo
(Articles)
Ameyo Ayoko Ketevi
,
Dede Regine Diane Ajavon
,
Baguilane Douaguibe
,
Akila Bassowa
,
Carmelle Schola Assogba
,
Assiaham Walawita Tenete
,
Nagbe Massogblé Kodjo Koffi
,
Kodjo Fiagnon
,
Abdoul-Samadou Aboubakari
,
Koffi Akpadza
Open Access Library Journal
Vol.8 No.3
,March 30, 2021
DOI:
10.4236/oalib.1106968
329
Downloads
1,114
Views
Citations
Experience of Analgesia during Labour in a Sub-Saharan Hospital Setting
(Articles)
Junie Annick Ntsama Metogo
,
Junette Arlette Mbengono Metogo
,
Felix Essiben
,
Clinton Kamga
,
Albet Ludovic Amengle
,
Ferdinand Ndom Ntock
,
Wilfried Loïc Tatsipie
,
Pascal Foumane
,
Jacqueline Ze Minkande
Open Journal of Anesthesiology
Vol.12 No.4
,April 6, 2022
DOI:
10.4236/ojanes.2022.124012
131
Downloads
740
Views
Citations
Experience of Patients Who Underwent Scheduled Gynaecological Surgery at the Bogodogo University Hospital, Burkina Faso
(Articles)
Yobi Alexis Sawadogo
,
Adama Ouattara
,
Issa Ouédraogo
,
Sibraogo Kiemtoré
,
Emmanuel Ouedraogo
,
Dantola Paul Kain
,
Charlemagne Ouedraogo
,
Ali Ouedraogo
Open Journal of Obstetrics and Gynecology
Vol.13 No.9
,September 22, 2023
DOI:
10.4236/ojog.2023.139133
60
Downloads
211
Views
Citations
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