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Effect of Adjacent Product Price on Customer’s Willingness to Pay of Focal Brand: A Bayesian Approach
(Articles)
Atanu Adhikari
Theoretical Economics Letters
Vol.7 No.7
,November 27, 2017
DOI:
10.4236/tel.2017.77131
842
Downloads
1,989
Views
Citations
This article belongs to the Special Issue on
Consumer Behavior Research
Does Environmental Innovation Produce License: A Customer-Based Brand Equity Perspective?
(Articles)
Qiong Yao
,
Heng Fang
American Journal of Industrial and Business Management
Vol.8 No.1
,January 19, 2018
DOI:
10.4236/ajibm.2018.81007
961
Downloads
1,863
Views
Citations
An Analysis of Uniqlo’s Management Philosophy and Its Enlightenment to China’s Fast Fashion Brands
(Articles)
Ningbo Wang
,
Chenggang Li
Open Journal of Social Sciences
Vol.6 No.3
,April 9, 2018
DOI:
10.4236/jss.2018.63022
3,345
Downloads
17,150
Views
Citations
Impact of Celebrity Endorsement on Brand Conscious Consumers: A Case Study in Pakistan
(Articles)
Mahwish Rabia
,
Fatima Babar
,
Saliha Akram
,
Zunaira Arif
,
Rida Tanveer
Open Journal of Social Sciences
Vol.7 No.4
,April 16, 2019
DOI:
10.4236/jss.2019.74016
1,669
Downloads
6,760
Views
Citations
Visible and Near-Infrared Spectroscopic Discriminant Analysis Applied to Brand Identification of Wine
(Articles)
Sixia Liao
,
Jiemei Chen
,
Tao Pan
American Journal of Analytical Chemistry
Vol.11 No.2
,February 24, 2020
DOI:
10.4236/ajac.2020.112008
385
Downloads
1,167
Views
Citations
Good Reviews Go out the Door, Bad News Travels Fast?—Research on the Influence of Reference Groups and Their Language Styles in Positive Online Reviews on Consumers’ Brand Attitudes
(Articles)
Jihua Zhang
,
Yongsheng Huang
Open Journal of Social Sciences
Vol.8 No.2
,February 28, 2020
DOI:
10.4236/jss.2020.82022
818
Downloads
1,540
Views
Citations
Contract Manufacturer’s Encroachment Strategy Considering Advertising Effort
(Articles)
Jing Shi
Journal of Service Science and Management
Vol.13 No.2
,April 3, 2020
DOI:
10.4236/jssm.2020.132015
548
Downloads
1,207
Views
Citations
Impact of Information Security Management System on Firm Financial Performance: Perspective of Corporate Reputation and Branding
(Articles)
Syed Asad Abbas Bokhari
,
Shahid Manzoor
American Journal of Industrial and Business Management
Vol.12 No.5
,May 26, 2022
DOI:
10.4236/ajibm.2022.125048
440
Downloads
2,920
Views
Citations
A Review on Apparel Fashion Trends, Visual Merchandising and Fashion Branding
(Articles)
Sonkar P. Akhilendra
,
Muthusamy Aravendan
Intelligent Information Management
Vol.15 No.3
,May 9, 2023
DOI:
10.4236/iim.2023.153007
498
Downloads
3,083
Views
Citations
Effects of Social Media Marketing on Brand Awareness Based on the Stimulus Organism Response Model in Developing Countries
(Articles)
Inonge Lilembalemba
,
Jackson Phiri
Open Journal of Business and Management
Vol.12 No.1
,January 31, 2024
DOI:
10.4236/ojbm.2024.121035
147
Downloads
894
Views
Citations
Client Consummation and Commitment on JIO Mobile Network in Vellore District: An Economic Analysis
(Articles)
Yoganandham Govindharaj
,
Elanchezhian Govindasamy
,
Govindaraj Arumugam
Journal of Human Resource and Sustainability Studies
Vol.9 No.1
,March 19, 2021
DOI:
10.4236/jhrss.2021.91009
400
Downloads
1,884
Views
Citations
Factors Influencing Social Media in Managing Corporate Reputation for a Christian Organisation in Developing Countries Based on the VT4 Model
(Articles)
Dexter Adamson Njuka
,
Jackson Phiri
Technology and Investment
Vol.12 No.2
,May 11, 2021
DOI:
10.4236/ti.2021.122005
452
Downloads
2,391
Views
Citations
Project Management in Higher Education Marketing: A Study on Leveraging Mentorship Programs to Enhance Brand Visibility and Student Recruitment at United African University of Tanzania
(Articles)
Nelsen A. Rahul
American Journal of Industrial and Business Management
Vol.14 No.5
,May 29, 2024
DOI:
10.4236/ajibm.2024.145038
14
Downloads
59
Views
Citations
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