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DOI
Author
Journal
Affiliation
ISSN
Subject
The Future of Marketing: How Predictive Modeling Optimizes Campaign Strategies
(Articles)
Leila Sadrnia
iBusiness
Vol.15 No.4
,December 29, 2023
DOI:
10.4236/ib.2023.154018
171
Downloads
952
Views
Citations
The Effect of Consumer Attitude on the Effect of Social Media Marketing on Hospital Promotion Activities through Content Marketing
(Articles)
Busra Yuceer
,
Omer Faruk Sarkbay
,
Murat Basal
Open Journal of Social Sciences
Vol.12 No.2
,February 27, 2024
DOI:
10.4236/jss.2024.122021
90
Downloads
368
Views
Citations
Digital Marketing on LinkedIn: In-Depth Strategies for Lead Generation
(Articles)
Serveh Saeidi
,
Svend Hollensen
American Journal of Industrial and Business Management
Vol.14 No.5
,May 9, 2024
DOI:
10.4236/ajibm.2024.145033
70
Downloads
348
Views
Citations
On Line Media Market and New Advertising Agencies: Analysis of an Italian Case
(Articles)
Simone Guercini
Journal of Service Science and Management
Vol.2 No.2
,June 17, 2009
DOI:
10.4236/jssm.2009.22015
5,913
Downloads
10,961
Views
Citations
The Tourist Harassment Based on the Marketing
(Articles)
Ji Wen
,
Yina Li
American Journal of Industrial and Business Management
Vol.5 No.3
,March 18, 2015
DOI:
10.4236/ajibm.2015.53012
5,158
Downloads
6,533
Views
Citations
Self-Construal and Its Implications for Marketing
(Articles)
Kun Gai
Open Journal of Social Sciences
Vol.6 No.5
,May 29, 2018
DOI:
10.4236/jss.2018.65020
1,559
Downloads
5,490
Views
Citations
Research on the Effect of 4C + 2S to Customer Perceived Value in Scene Marketing of Clothing Industry in China
(Articles)
Yuan Wang
Open Journal of Business and Management
Vol.8 No.2
,March 5, 2020
DOI:
10.4236/ojbm.2020.82037
1,211
Downloads
3,101
Views
Citations
Strategies to Cultivate Generation Z Talent in Marketing under the Big Data Era
(Articles)
Fan Mo
Open Access Library Journal
Vol.9 No.1
,January 6, 2022
DOI:
10.4236/oalib.1108157
238
Downloads
1,523
Views
Citations
Food Marketing and Its Influence on Peoples’ Perception of Health
(Articles)
Samantha Willis
Open Journal of Social Sciences
Vol.10 No.11
,October 28, 2022
DOI:
10.4236/jss.2022.1011034
263
Downloads
2,000
Views
Citations
This article belongs to the Special Issue on
Health and Social Sciences
A Literature Review on Consumer’s Complaining Behavior and Dissatisfaction: Implication of Marketing Strategies with Special Reference to the Online Retail Sector
(Articles)
Komal
Open Journal of Business and Management
Vol.9 No.2
,February 25, 2021
DOI:
10.4236/ojbm.2021.92027
847
Downloads
6,747
Views
Citations
This article belongs to the Special Issue on
Business Administration and Management
Water Supply and Demand Sensitivities of Linear Programming Solutions to a Water Allocation Problem
(Articles)
Konstantine P. Georgakakos
Applied Mathematics
Vol.3 No.10A
,November 1, 2012
DOI:
10.4236/am.2012.330185
6,567
Downloads
11,954
Views
Citations
This article belongs to the Special Issue on
Optimization
The Effect of Online-to-Mobile Trust Transfer on the Foundation of Mobile Banking Trust
(Articles)
Bangjun Wang
,
Chu Shan
Communications and Network
Vol.5 No.1B
,May 12, 2014
DOI:
10.4236/cn.2013.51B025
4,796
Downloads
6,185
Views
Citations
Bank Characteristics and Procyclicality: A Theoretical Approach
(Articles)
Marie-Sophie Gauvin
Journal of Financial Risk Management
Vol.3 No.3
,August 29, 2014
DOI:
10.4236/jfrm.2014.33007
3,956
Downloads
5,122
Views
Citations
The Accounting Analysis of Banking Company: The Case of CAM
(Articles)
Miguel Angel Perez Benedito
Modern Economy
Vol.6 No.2
,February 5, 2015
DOI:
10.4236/me.2015.62015
4,082
Downloads
5,494
Views
Citations
Determinants of Online Banking Adoption among Ghanaian University Students
(Articles)
Benjamin B. Angenu
,
Fedelis Quansah
,
Abednego F. Okoe
Journal of Service Science and Management
Vol.8 No.2
,April 1, 2015
DOI:
10.4236/jssm.2015.82020
4,042
Downloads
5,672
Views
Citations
The Impact of Internal Governance on Bearing the Risk of City Commercial Banks
(Articles)
Yanhui Hu
Open Journal of Social Sciences
Vol.4 No.2
,February 29, 2016
DOI:
10.4236/jss.2016.42022
2,384
Downloads
3,207
Views
Citations
Italian Banks’ Paths through the Crisis
(Articles)
Stefano Zedda
Modern Economy
Vol.7 No.3
,March 17, 2016
DOI:
10.4236/me.2016.73026
2,634
Downloads
3,473
Views
Citations
A Model of Competition between Online Lenders Offering Differing Loan Covenants
(Articles)
Erik Benrud
Open Journal of Social Sciences
Vol.5 No.3
,March 13, 2017
DOI:
10.4236/jss.2017.53003
1,637
Downloads
2,528
Views
Citations
An Empirical Study on the Development of the Shadow Banking in Hubei Province Based on VAR Models
(Articles)
Kexi Jun
,
Zhuxiao Mei
Open Journal of Business and Management
Vol.6 No.1
,January 10, 2018
DOI:
10.4236/ojbm.2018.61006
935
Downloads
2,161
Views
Citations
The Stability of Banking System Based on Network Structure: An Overview
(Articles)
Qianqian Gao
,
Hong Fan
,
Jiwei Shen
Journal of Mathematical Finance
Vol.8 No.3
,June 28, 2018
DOI:
10.4236/jmf.2018.83032
1,345
Downloads
4,510
Views
Citations
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