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ISSN
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Advertising Effectiveness: An Approach Based on What Consumers Perceive and What Advertisers Need
(Articles)
Macarena Estévez
,
Davide Fabrizio
Open Journal of Business and Management
Vol.2 No.3
,July 4, 2014
DOI:
10.4236/ojbm.2014.23022
6,571
Downloads
11,261
Views
Citations
Strategies for Translation of English Commercial Advertisements from the Intercultural Perspective
(Articles)
Hui Fan
Open Journal of Social Sciences
Vol.5 No.11
,November 8, 2017
DOI:
10.4236/jss.2017.511004
3,644
Downloads
18,038
Views
Citations
Online Advertising and Customer Satisfaction of E-Tailing Firms in Nigeria
(Articles)
N. Gladson Nwokah
,
Doris Ngirika
Intelligent Information Management
Vol.10 No.1
,January 5, 2018
DOI:
10.4236/iim.2018.101002
2,034
Downloads
9,691
Views
Citations
Supply Chain Models with Considerations of Co-Op Advertising and Capacity Constraints
(Articles)
Fan Yang
Open Journal of Business and Management
Vol.6 No.2
,April 30, 2018
DOI:
10.4236/ojbm.2018.62039
950
Downloads
1,802
Views
Citations
Optimal Commodity Advertising in Bilateral Oligopoly
(Articles)
Chanjin Chung
Theoretical Economics Letters
Vol.8 No.11
,July 23, 2018
DOI:
10.4236/tel.2018.811128
617
Downloads
1,306
Views
Citations
This article belongs to the Special Issue on
Industrial Economics
Research on the Characteristics of Modern Advertising Culture
(Articles)
Yangyang Qin
Open Journal of Social Sciences
Vol.7 No.8
,August 27, 2019
DOI:
10.4236/jss.2019.78026
1,070
Downloads
3,646
Views
Citations
A Comparative Analysis of Mobile Advertising from the Perspective of Visual Grammar—Take Huawei Mate 30 Series and iPhone 11 for Example
(Articles)
Yuxi Wang
Open Access Library Journal
Vol.7 No.6
,June 18, 2020
DOI:
10.4236/oalib.1106468
688
Downloads
2,614
Views
Citations
The Relationship between Programme Context and Memory for Sexually Humorous Television Advertisements
(Articles)
A. Cheung
,
Adrian Furnham
Psychology
Vol.12 No.2
,February 25, 2021
DOI:
10.4236/psych.2021.122016
377
Downloads
940
Views
Citations
Commercial Organizations’ Use of Social Marketing (Advertising) to Foster Sustainable Relations with Consumers through the COVID-19 Era
(Articles)
Eiman M. Negm
,
Ahmed Ghazal
American Journal of Industrial and Business Management
Vol.12 No.9
,September 30, 2022
DOI:
10.4236/ajibm.2022.129079
264
Downloads
1,235
Views
Citations
Corporate Social Responsibility, Advertising Competition and Consumer Welfare: A Research on the Model of Oligopoly Competition Theory
(Articles)
Linmin Kan
,
Hongjin Xiang
American Journal of Industrial and Business Management
Vol.13 No.3
,March 28, 2023
DOI:
10.4236/ajibm.2023.133010
144
Downloads
622
Views
Citations
This article belongs to the Special Issue on
Economics and Business Research
Generalizations of the Feline and Texas Chainsaw Josephus Problems
(Articles)
David Ariyibi
,
Kevin Chang
,
Pamela E. Harris
Open Journal of Discrete Mathematics
Vol.9 No.4
,October 16, 2019
DOI:
10.4236/ojdm.2019.94011
423
Downloads
1,262
Views
Citations
Forming Coalitions in Normal-Form Games
(Articles)
Emma Dwobeng
,
Herbert Corley
Theoretical Economics Letters
Vol.12 No.5
,October 26, 2022
DOI:
10.4236/tel.2022.125080
87
Downloads
590
Views
Citations
Vocabulary Game Using Augmented Reality—Expressing Elements in Virtual World with Objects in Real World
(Articles)
Kong Yang
,
Haga Hirohide
Open Journal of Social Sciences
Vol.3 No.2
,January 28, 2015
DOI:
10.4236/jss.2015.32005
5,076
Downloads
6,371
Views
Citations
A Reexamination of “The Hidden Return to Incentives”
(Articles)
Jing Davis
,
Steven Schwartz
,
Richard Young
Theoretical Economics Letters
Vol.7 No.5
,August 18, 2017
DOI:
10.4236/tel.2017.75101
976
Downloads
1,686
Views
Citations
This article belongs to the Special Issue on
Experimental Economics
Payoff Matrix’s Effect on Trust Game Paradigm
(Articles)
Zenghui Li
,
Shuo Ran
,
Zehao Huang
,
Shimeng Yang
,
Rongrong Pu
Open Access Library Journal
Vol.8 No.5
,May 26, 2021
DOI:
10.4236/oalib.1107439
113
Downloads
1,027
Views
Citations
A Look at the Phenomenon of Hybridization of the Professional Activities of Consulting Agencies and Advertising Sales Agencies in Cameroon
(Articles)
Alain Assomo
,
Arlette Ngouana Akoa
Advances in Journalism and Communication
Vol.10 No.2
,June 17, 2022
DOI:
10.4236/ajc.2022.102015
70
Downloads
438
Views
Citations
Non-Cooperative Collusion in Static and Dynamic Oligopolies
(Articles)
Stephen B. Wolf
Theoretical Economics Letters
Vol.3 No.6
,December 18, 2013
DOI:
10.4236/tel.2013.36053
6,038
Downloads
8,718
Views
Citations
Longitudinal Structural Equation Modeling of Internet Game and Aggression in Children
(Articles)
Joohyun Lee
,
Kyung Sook Choi
Open Journal of Nursing
Vol.5 No.5
,May 8, 2015
DOI:
10.4236/ojn.2015.55046
3,181
Downloads
4,444
Views
Citations
Simulation of Life Game Based on Cellular Automata
(Articles)
Jiacheng Huang
,
Yong Peng
Journal of Computer and Communications
Vol.9 No.1
,January 22, 2021
DOI:
10.4236/jcc.2021.91005
706
Downloads
2,110
Views
Citations
Some Thoughts on the Global Trend of Film and Television Works from the Perspective of Communication: The Case of Squid Game
(Articles)
Xinyue Hong
,
Huansong Yang
Open Journal of Social Sciences
Vol.10 No.6
,June 16, 2022
DOI:
10.4236/jss.2022.106004
360
Downloads
2,137
Views
Citations
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