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DOI
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Journal
Affiliation
ISSN
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Joint Decision of Pricing and Cross-Ruff Coupon Value under Substitute (Complement) Demand
(Articles)
Zhongguo Shi
,
Yinping Mu
American Journal of Industrial and Business Management
Vol.2 No.1
,January 18, 2012
DOI:
10.4236/ajibm.2012.21001
5,956
Downloads
9,909
Views
Citations
Interaction Mechanism and Strategy of Brand Relationship and Brand Extension
(Articles)
He Liu
,
Lili Fan
Open Journal of Business and Management
Vol.1 No.3
,October 28, 2013
DOI:
10.4236/ojbm.2013.13008
5,446
Downloads
9,843
Views
Citations
Research on Integrity Evaluation System of Food Brand Enterprises Based on the Creeds of Business Governance*
(Articles)
Xie Fan
,
Meng Yong
Open Journal of Business and Management
Vol.2 No.1
,January 16, 2014
DOI:
10.4236/ojbm.2014.21008
4,662
Downloads
7,056
Views
Citations
How to Save Brand after Crises? A Literature Review on Brand Crisis Management
(Articles)
Ming Li
,
Haiying Wei
American Journal of Industrial and Business Management
Vol.6 No.2
,February 18, 2016
DOI:
10.4236/ajibm.2016.62008
7,222
Downloads
17,790
Views
Citations
Study on Brand Mismatching toward the Acquiring Enterprise Brand Dilution—Based on a Prospective of Construal Level Theory
(Articles)
Guangmin Zhai
,
Xinhong Liang
,
Haiquan Chen
Open Journal of Business and Management
Vol.4 No.3
,July 5, 2016
DOI:
10.4236/ojbm.2016.43045
1,761
Downloads
2,384
Views
Citations
Emotional Connect between Brand and Consumer through Sensory Branding
(Articles)
Makarand Upadhyaya
American Journal of Industrial and Business Management
Vol.7 No.4
,April 6, 2017
DOI:
10.4236/ajibm.2017.74025
7,089
Downloads
11,729
Views
Citations
Research on Influence of the Congruence of Self-Image and Brand Image on Consumers’ Citizenship Behavior
(Articles)
Wanling Huang
,
Ming Chen
Open Journal of Business and Management
Vol.6 No.1
,January 30, 2018
DOI:
10.4236/ojbm.2018.61013
1,537
Downloads
3,321
Views
Citations
Antecedents to Customer Engagement: Moderating Role of Media Richness of Brand Pages
(Articles)
Aditi Gosain
,
Mukta Srivastava
,
Deepanvita Gupta
Theoretical Economics Letters
Vol.9 No.7
,October 14, 2019
DOI:
10.4236/tel.2019.97161
858
Downloads
2,942
Views
Citations
An Empirical Study on the Influence of Atypical Visitors’ Interactive Learning on Exhibition Brand Equity
(Articles)
Wanyun Zhang
,
Xin Mai
,
Simin Huang
,
Peng Ju
iBusiness
Vol.12 No.2
,May 6, 2020
DOI:
10.4236/ib.2020.122003
663
Downloads
1,582
Views
Citations
Fashion and Brand Awareness: An Evidence-Based Approach to the Analysis of Distinctive Elements in Communication
(Articles)
Giovanni Maria Conti
,
Alessandra Mazzola
,
Martina Motta
,
Margherita Pillan
Journal of Textile Science and Technology
Vol.6 No.4
,November 4, 2020
DOI:
10.4236/jtst.2020.64015
618
Downloads
3,123
Views
Citations
Brand Attitude Process of Pop-Up Ads Used in Digital Marketing
(Articles)
Osman Yetkin
,
Murat Basal
Open Journal of Social Sciences
Vol.12 No.4
,April 18, 2024
DOI:
10.4236/jss.2024.124011
48
Downloads
242
Views
Citations
Predicting Brand Perception for Fast Food Market Entry
(Articles)
Torsten Teichert
,
Tobias Effertz
,
Marina Tsoi
,
Vladislav Shchekoldin
Theoretical Economics Letters
Vol.5 No.6
,December 4, 2015
DOI:
10.4236/tel.2015.56081
5,713
Downloads
8,012
Views
Citations
A Study on the Core Values of the Brand
(Articles)
Xiangyin Li
,
Cui Sun
Journal of Service Science and Management
Vol.8 No.6
,December 23, 2015
DOI:
10.4236/jssm.2015.86087
7,457
Downloads
10,042
Views
Citations
Current Situation, Problems and Countermeasures of Brand Construction of Agricultural Products in Hubei Province
(Articles)
Ming Luo
Open Journal of Business and Management
Vol.7 No.3
,June 5, 2019
DOI:
10.4236/ojbm.2019.73081
1,253
Downloads
2,497
Views
Citations
The Effect of Crisis Processing Capacity on Brand Crisis Reparability
(Articles)
Yi Xiao
,
Qing Li
,
Haiying Wei
Journal of Service Science and Management
Vol.7 No.5
,October 23, 2014
DOI:
10.4236/jssm.2014.75031
3,090
Downloads
3,933
Views
Citations
A Comparative Study of Competitive Brand Based on Customer-Perceived Value—Evidences from IAT
(Articles)
Yaozhong Liu
,
Qifeng Sun
Open Journal of Social Sciences
Vol.3 No.7
,July 24, 2015
DOI:
10.4236/jss.2015.37040
4,478
Downloads
6,932
Views
Citations
Study on the Influence Path of Brand Virtual Community Interaction on Customer Loyalty
(Articles)
Shupan Wang
,
Jinhua Tong
,
Danting Zhou
Open Journal of Business and Management
Vol.4 No.1
,January 25, 2016
DOI:
10.4236/ojbm.2016.41016
4,621
Downloads
6,324
Views
Citations
Private Branding Analysis with the Intervention of Marketing Efforts on Channel Competition
(Articles)
Ding Yuan
American Journal of Industrial and Business Management
Vol.6 No.2
,February 26, 2016
DOI:
10.4236/ajibm.2016.62015
4,598
Downloads
6,028
Views
Citations
The Study of Temple Tourism Brand Marketing—Taking Guangxiao Temple as an Example
(Articles)
Mingzhu Liang
,
Mingsen Wang
,
Songjun Xu
Chinese Studies
Vol.5 No.3
,August 10, 2016
DOI:
10.4236/chnstd.2016.53010
2,457
Downloads
5,052
Views
Citations
The Effect of Overcompensation Information Frame on Brand Trust: The Interactive Ritual Chains Perspective
(Articles)
Wei Wei
,
Haiying Wei
,
Yaxuan Ran
,
Hongyan Liu
Journal of Service Science and Management
Vol.10 No.1
,February 24, 2017
DOI:
10.4236/jssm.2017.101002
1,568
Downloads
2,884
Views
Citations
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