Login
Login
切换导航
Home
Articles
Journals
Books
News
About
Services
Submit
Home
Journal
Articles
Journals A-Z
Browse Subjects
Biomedical & Life Sci.
Business & Economics
Chemistry & Materials Sci.
Computer Sci. & Commun.
Earth & Environmental Sci.
Engineering
Medicine & Healthcare
Physics & Mathematics
Social Sci. & Humanities
Browse Subjects
Biomedical & Life Sciences
Business & Economics
Chemistry & Materials Science
Computer Science & Communications
Earth & Environmental Sciences
Engineering
Medicine & Healthcare
Physics & Mathematics
Social Sciences & Humanities
Publish with us
Paper Submission
Information for Authors
Peer-Review Resources
Open Special Issues
Open Access Statement
Frequently Asked Questions
Publish with us
Paper Submission
Information for Authors
Peer-Review Resources
Open Special Issues
Open Access Statement
Frequently Asked Questions
Follow SCIRP
Contact us
+1 323-425-8868
customer@scirp.org
+86 18163351462(WhatsApp)
1655362766
Paper Publishing WeChat
Complete Matching
Editorial Board
Show/Hide Options
Show/Hide Options
All
Title
Abstract
Keywords
DOI
Author
Journal
Affiliation
ISSN
Subject
Study on Brand Mismatching toward the Acquiring Enterprise Brand Dilution—Based on a Prospective of Construal Level Theory
(Articles)
Guangmin Zhai
,
Xinhong Liang
,
Haiquan Chen
Open Journal of Business and Management
Vol.4 No.3
,July 5, 2016
DOI:
10.4236/ojbm.2016.43045
1,761
Downloads
2,378
Views
Citations
Emotional Connect between Brand and Consumer through Sensory Branding
(Articles)
Makarand Upadhyaya
American Journal of Industrial and Business Management
Vol.7 No.4
,April 6, 2017
DOI:
10.4236/ajibm.2017.74025
7,085
Downloads
11,696
Views
Citations
Research on Influence of the Congruence of Self-Image and Brand Image on Consumers’ Citizenship Behavior
(Articles)
Wanling Huang
,
Ming Chen
Open Journal of Business and Management
Vol.6 No.1
,January 30, 2018
DOI:
10.4236/ojbm.2018.61013
1,532
Downloads
3,305
Views
Citations
Antecedents to Customer Engagement: Moderating Role of Media Richness of Brand Pages
(Articles)
Aditi Gosain
,
Mukta Srivastava
,
Deepanvita Gupta
Theoretical Economics Letters
Vol.9 No.7
,October 14, 2019
DOI:
10.4236/tel.2019.97161
858
Downloads
2,926
Views
Citations
An Empirical Study on the Influence of Atypical Visitors’ Interactive Learning on Exhibition Brand Equity
(Articles)
Wanyun Zhang
,
Xin Mai
,
Simin Huang
,
Peng Ju
iBusiness
Vol.12 No.2
,May 6, 2020
DOI:
10.4236/ib.2020.122003
663
Downloads
1,578
Views
Citations
Fashion and Brand Awareness: An Evidence-Based Approach to the Analysis of Distinctive Elements in Communication
(Articles)
Giovanni Maria Conti
,
Alessandra Mazzola
,
Martina Motta
,
Margherita Pillan
Journal of Textile Science and Technology
Vol.6 No.4
,November 4, 2020
DOI:
10.4236/jtst.2020.64015
616
Downloads
3,109
Views
Citations
Exploring the Nexus between Packaging, Quality, Equity and Loyalty in Drug Industry
(Articles)
Peter Kwasi Oppong
,
Joseph Owusu
,
Paul Hammond
,
Edmond Amissah
Open Journal of Business and Management
Vol.10 No.5
,September 7, 2022
DOI:
10.4236/ojbm.2022.105121
165
Downloads
731
Views
Citations
Brand Attitude Process of Pop-Up Ads Used in Digital Marketing
(Articles)
Osman Yetkin
,
Murat Basal
Open Journal of Social Sciences
Vol.12 No.4
,April 18, 2024
DOI:
10.4236/jss.2024.124011
41
Downloads
223
Views
Citations
Predicting Brand Perception for Fast Food Market Entry
(Articles)
Torsten Teichert
,
Tobias Effertz
,
Marina Tsoi
,
Vladislav Shchekoldin
Theoretical Economics Letters
Vol.5 No.6
,December 4, 2015
DOI:
10.4236/tel.2015.56081
5,709
Downloads
7,991
Views
Citations
A Study on the Core Values of the Brand
(Articles)
Xiangyin Li
,
Cui Sun
Journal of Service Science and Management
Vol.8 No.6
,December 23, 2015
DOI:
10.4236/jssm.2015.86087
7,452
Downloads
10,016
Views
Citations
Current Situation, Problems and Countermeasures of Brand Construction of Agricultural Products in Hubei Province
(Articles)
Ming Luo
Open Journal of Business and Management
Vol.7 No.3
,June 5, 2019
DOI:
10.4236/ojbm.2019.73081
1,249
Downloads
2,487
Views
Citations
MicrobIdentifier: A Microbial Identification Software Based on Mass-Spectrometry
(Articles)
Feng LIU
,
Lu LI
,
Chi ZHANG
,
Lingbing WANG
,
Pei LI
Journal of Software Engineering and Applications
Vol.2 No.3
,October 23, 2009
DOI:
10.4236/jsea.2009.23028
5,342
Downloads
9,052
Views
Citations
FIR System Identification Using Feedback
(Articles)
T. J. Moir
Journal of Signal and Information Processing
Vol.4 No.4
,November 1, 2013
DOI:
10.4236/jsip.2013.44049
4,487
Downloads
7,040
Views
Citations
On the Inverse MEG Problem with a 1-D Current Distribution
(Articles)
George Dassios
,
Konstantia Satrazemi
Applied Mathematics
Vol.6 No.1
,January 12, 2015
DOI:
10.4236/am.2015.61010
2,450
Downloads
3,034
Views
Citations
Barriers to Creativity, Identification and Inclusion of Gifted Student
(Articles)
Fernanda Hellen Ribeiro Piske
,
Tania Stoltz
,
Carla Luciane Blum Vestena
,
Samarah Perszel de Freitas
,
Bernadete de Fátima Bastos Valentim
,
Carla Sant’ana de Oliveira
,
Ana Aparecida de Oliveira Machado Barby
,
Cristiana Lopes Machado
Creative Education
Vol.7 No.14
,August 25, 2016
DOI:
10.4236/ce.2016.714192
2,900
Downloads
5,693
Views
Citations
Lip Print Characteristics in Anatolian Population: Baskent University Sample
(Articles)
Can Pelin
,
Hale Oktem
,
Ayla Kurkcuoglu
,
Hulya Olmus
Open Access Library Journal
Vol.6 No.1
,January 25, 2019
DOI:
10.4236/oalib.1105171
504
Downloads
1,507
Views
Citations
Frequency and Identification of Plasmodial Species in the NZABA Health Zone, Mbujimayi City (Democratic Republic of the Congo)
(Articles)
Beya Beya Laurent Blaise
,
Mbelu Kashala Justine
,
Kapanga Kapita Sébastien
,
Mukeba Mbuyandu Benoit
,
Mukendi Kamusau Marcel
,
Kalombo Lunda Joseph
,
Mulamba Ngalula Jean Bosco
,
Kabey Diyal Ladis
,
Mbaya Kalubi Ezekiel
,
Kalala Muteba Jean Louis
,
Kabantu Mpembu Francklin
,
Kanyeba Mulumba Odette
,
Ndaya Kabula Felicien
,
Mbunda Mulowayi Jean Ciceron
,
Mbuyamba Kalombo Anna
,
Kaya Tompa Brigitte
,
Ciala Ciminyi Nancy
,
Kufua Katukumbanyi Jean Pierre
,
Bilolo Fortuna Mulumba
,
Barry Mutombo Munyangama
,
Mukadi Kaningu Pierre
,
Mukendi Ngeleka Liévin
Open Access Library Journal
Vol.9 No.7
,July 15, 2022
DOI:
10.4236/oalib.1108832
47
Downloads
410
Views
Citations
Study on the Construction of Enterprise Quality Culture for Brand Strategy
(Articles)
Zhi Gao
,
Jinfu Ye
,
Yi Huang
iBusiness
Vol.4 No.3
,September 28, 2012
DOI:
10.4236/ib.2012.43033
6,692
Downloads
10,928
Views
Citations
The Effect of Crisis Processing Capacity on Brand Crisis Reparability
(Articles)
Yi Xiao
,
Qing Li
,
Haiying Wei
Journal of Service Science and Management
Vol.7 No.5
,October 23, 2014
DOI:
10.4236/jssm.2014.75031
3,085
Downloads
3,925
Views
Citations
A Comparative Study of Competitive Brand Based on Customer-Perceived Value—Evidences from IAT
(Articles)
Yaozhong Liu
,
Qifeng Sun
Open Journal of Social Sciences
Vol.3 No.7
,July 24, 2015
DOI:
10.4236/jss.2015.37040
4,477
Downloads
6,917
Views
Citations
<
1
2
3
...
>
Follow SCIRP
Contact us
+1 323-425-8868
customer@scirp.org
+86 18163351462(WhatsApp)
1655362766
Paper Publishing WeChat
Free SCIRP Newsletters
Home
Journals A-Z
Subject
Books
Sitemap
Contact Us
About SCIRP
Publication Fees
For Authors
Peer-Review Issues
Special Issues
News
Service
Manuscript Tracking System
Subscription
Translation & Proofreading
FAQ
Volume & Issue
Policies
Open Access
Publication Ethics
Preservation
Retraction
Privacy Policy
Copyright © 2006-2024 Scientific Research Publishing Inc. All Rights Reserved.
Top