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ISSN
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Exploring the Utility of Word of Mouth Advertisement in Improving Product Sales: The Case of Selected Companies in the Kumasi Metropolis of Ghana
(Articles)
Maud Schall
,
Patrick Lebene Adonoo
,
Seth Christopher Yaw Appiah
Advances in Applied Sociology
Vol.9 No.6
,June 27, 2019
DOI:
10.4236/aasoci.2019.96018
796
Downloads
2,356
Views
Citations
Cause-Related Marketing and Its Impact on Buying Intention
(Articles)
Vibhas Amawate
,
Madhurima Deb
,
Mohit Manchanda
Theoretical Economics Letters
Vol.9 No.6
,August 30, 2019
DOI:
10.4236/tel.2019.96135
695
Downloads
2,204
Views
Citations
Developed Skills of Marketing Students through Direct Selling in Nueva Ecija
(Articles)
Kim Edward S. Santos
Open Access Library Journal
Vol.7 No.2
,February 12, 2020
DOI:
10.4236/oalib.1106111
803
Downloads
2,659
Views
Citations
In the Web2.0 Era, Social Media Marketing Brings Business Opportunities to Enterprises
(Articles)
Yue Fang
Open Journal of Business and Management
Vol.8 No.2
,March 26, 2020
DOI:
10.4236/ojbm.2020.82057
1,301
Downloads
4,183
Views
Citations
Research on Marketing Strategy of Huawei Mobile Phone in European Market
(Articles)
Romans Dmitrijevs
Open Journal of Business and Management
Vol.8 No.3
,May 12, 2020
DOI:
10.4236/ojbm.2020.83073
24,046
Downloads
51,383
Views
Citations
Banking Strategies and Customer Loyalty Case of Tunisian Banks
(Articles)
Chiraz Rouissi
Open Journal of Business and Management
Vol.9 No.2
,March 31, 2021
DOI:
10.4236/ojbm.2021.92047
534
Downloads
1,665
Views
Citations
The Effect of Blue Ocean on Business Entrepreneurship through Niche Marketing as a Mediating Variable (Applied Study on Zalat for Leather Products Co.)
(Articles)
Hossam Atef Abdel-Dayem
,
Mohamed Abdel Salam Ragheb
,
Mohamed Abdel-Azzim
,
Fahd Abdel-Azziz Hamaida
,
Alaa Abdel-Wahed Abdel-Bary
Open Access Library Journal
Vol.8 No.10
,October 26, 2021
DOI:
10.4236/oalib.1108010
284
Downloads
2,958
Views
Citations
A Comparison of Marketing Strategies between the U.S. and China Influenced by Individualism-Collectivism under Cross-Cultural Perspective: Taking MDLZ International, Ltd. as an Example
(Articles)
Liuhan Jin
Open Access Library Journal
Vol.9 No.4
,April 12, 2022
DOI:
10.4236/oalib.1108593
272
Downloads
1,685
Views
Citations
Extent of Social Media Marketing Use by MSMEs in the Construction Industry in Harare. Case Study of CIFOZ and SMEA Members
(Articles)
Moses Chundu
,
Patricia Chigombe
,
Tolbert Mucheri
American Journal of Industrial and Business Management
Vol.12 No.7
,July 18, 2022
DOI:
10.4236/ajibm.2022.127064
352
Downloads
1,764
Views
Citations
Commercial Organizations’ Use of Social Marketing (Advertising) to Foster Sustainable Relations with Consumers through the COVID-19 Era
(Articles)
Eiman M. Negm
,
Ahmed Ghazal
American Journal of Industrial and Business Management
Vol.12 No.9
,September 30, 2022
DOI:
10.4236/ajibm.2022.129079
263
Downloads
1,226
Views
Citations
Small Ruminant Production and Marketing Practices in Harawa, Somali Region, Ethiopia
(Articles)
Samatar Abshir Mahamed
,
Hawa Yusuf Ali
Open Journal of Animal Sciences
Vol.13 No.2
,April 23, 2023
DOI:
10.4236/ojas.2023.132018
185
Downloads
870
Views
Citations
This article belongs to the Special Issue on
Animal Science and Livestock Production
Marketing Practice Course Reform and Exploration under the New Environment of the Automobile Market
(Articles)
Yali Yang
Open Access Library Journal
Vol.10 No.5
,May 22, 2023
DOI:
10.4236/oalib.1110145
30
Downloads
253
Views
Citations
Countermeasures and Suggestions on the Innovation and Development of Enterprises Marketing Mode in China under the Background of E-Commerce
(Articles)
Xiaoli Chen
Technology and Investment
Vol.14 No.4
,September 28, 2023
DOI:
10.4236/ti.2023.144014
103
Downloads
368
Views
Citations
Exploring the Influence of Entrepreneurial Marketing on Business Performance: Based on Spontaneous Order
(Articles)
Svend Hollensen
,
Serveh Saeidi
American Journal of Industrial and Business Management
Vol.13 No.10
,October 30, 2023
DOI:
10.4236/ajibm.2023.1310060
167
Downloads
1,173
Views
Citations
This article belongs to the Special Issue on
Industrial Management and Innovation
Building Successful Black-Owned Businesses: How Black Entrepreneurs and White Consumers Can Help Close the Racial Wealth Gap in America
(Articles)
Hudson Josiah Stovall
Open Journal of Business and Management
Vol.11 No.6
,November 16, 2023
DOI:
10.4236/ojbm.2023.116169
77
Downloads
599
Views
Citations
This article belongs to the Special Issue on
Business Management and Marketing
Cooperative Competition Strategies of Industrial Marketing in the Period of Covid-19 Disease
(Articles)
Mohammad Taleghani
,
Maral Shadpour
American Journal of Industrial and Business Management
Vol.13 No.11
,November 30, 2023
DOI:
10.4236/ajibm.2023.1311073
86
Downloads
297
Views
Citations
Factors Influencing the Adoption of E-Marketing in the Tourism Industry by SMEs in Developing Countries Based on UTAUT Model
(Articles)
Mark Chicha
,
Jackson Phiri
Open Journal of Business and Management
Vol.12 No.1
,January 30, 2024
DOI:
10.4236/ojbm.2024.121032
103
Downloads
532
Views
Citations
Factors Affecting Green Purchase Behaviour and Future Marketing Strategy
(Articles)
Guochuang Liang
American Journal of Industrial and Business Management
Vol.14 No.2
,February 27, 2024
DOI:
10.4236/ajibm.2024.142010
100
Downloads
417
Views
Citations
How Does Sustainable Digital Marketing Affect Consumer Behavior?
(Articles)
Lifang Yao
American Journal of Industrial and Business Management
Vol.14 No.3
,March 25, 2024
DOI:
10.4236/ajibm.2024.143013
165
Downloads
872
Views
Citations
Analysis of Instagram Media Marketing Strategy of Li-Ning Based on 4I Theory
(Articles)
Pei Chen
,
Chenggang Li
Modern Economy
Vol.15 No.3
,March 27, 2024
DOI:
10.4236/me.2024.153016
73
Downloads
290
Views
Citations
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