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ISSN
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Major Determinants that Influence the Choice of Brand of Mobile Phone
(Articles)
Frank B. K. Twenefour
Open Journal of Statistics
Vol.7 No.4
,August 17, 2017
DOI:
10.4236/ojs.2017.74046
1,916
Downloads
7,104
Views
Citations
How Does Value Creation Manifest Itself in the Nexus of Sport and Business? A Systematic Literature Review
(Articles)
Harri Jalonen
,
Sasu Tuominen
,
Arto Ryömä
,
Jaakko Haltia
,
Juho Nenonen
,
Anna Kuikka
Open Journal of Business and Management
Vol.6 No.1
,January 24, 2018
DOI:
10.4236/ojbm.2018.61008
1,174
Downloads
3,171
Views
Citations
The Influence of Brand Experience on People’s Revisit and Purchase Intention in the Context of China’s Museum
(Articles)
Boya Li
American Journal of Industrial and Business Management
Vol.8 No.3
,March 20, 2018
DOI:
10.4236/ajibm.2018.83037
1,572
Downloads
5,615
Views
Citations
Retail Brand Equity: Measurements through Brand Policy and Store Formats
(Articles)
Magali Jara
American Journal of Industrial and Business Management
Vol.8 No.3
,March 20, 2018
DOI:
10.4236/ajibm.2018.83038
1,951
Downloads
5,381
Views
Citations
Service Branding: A Perspective of Value Co-Creation Orientation
(Articles)
Tianze Li
,
Haiying Wei
Journal of Service Science and Management
Vol.11 No.2
,April 28, 2018
DOI:
10.4236/jssm.2018.112018
1,708
Downloads
14,539
Views
Citations
The Accounting Analysis of the Intangible Cultural Heritage Enterprises’ Brand Value—Take the Chinese Medicine Industry as an Example
(Articles)
Biyun Lin
American Journal of Industrial and Business Management
Vol.8 No.7
,July 24, 2018
DOI:
10.4236/ajibm.2018.87115
1,146
Downloads
2,279
Views
Citations
The Effect of Social Media Marketing on Brand Awareness through Facebook: An Individual-Based Perspective of Mobile Services Sector in Egypt
(Articles)
Hana Othman ElAydi
Open Access Library Journal
Vol.5 No.10
,October 29, 2018
DOI:
10.4236/oalib.1104977
4,226
Downloads
36,194
Views
Citations
Exploration of Garment Enterprise Marketing Model Based on “New Retail”
(Articles)
Lu Ge
,
Chenggang Li
Modern Economy
Vol.10 No.1
,January 18, 2019
DOI:
10.4236/me.2019.101016
1,753
Downloads
3,226
Views
Citations
Research on the Influence of Customer Perceived Value on Brand Equity
(Articles)
Bo Yan
American Journal of Industrial and Business Management
Vol.9 No.3
,March 22, 2019
DOI:
10.4236/ajibm.2019.93042
2,640
Downloads
8,771
Views
Citations
The Impact of Consumers Witness Front-Line Service Employee Complaints on Corporate Brand Attitudes
(Articles)
Jihua Zhang
,
Ming Tan
,
Ningning Wang
Open Journal of Social Sciences
Vol.7 No.3
,March 26, 2019
DOI:
10.4236/jss.2019.73037
740
Downloads
1,358
Views
Citations
Analysis on the Membership Management of a Fashion Brand by Big Data Technology
(Articles)
Jiaye Huang
American Journal of Industrial and Business Management
Vol.9 No.10
,October 28, 2019
DOI:
10.4236/ajibm.2019.910126
855
Downloads
1,811
Views
Citations
Platform Brand Value: Construct and Measurement —An Empirical Research Based on the Data of Social Media
(Articles)
Lei Shen
,
Xiujun Yang
Open Journal of Social Sciences
Vol.7 No.11
,November 20, 2019
DOI:
10.4236/jss.2019.711013
761
Downloads
1,780
Views
Citations
A Grounded Theory Approach to Reconstruct Brand Value Based on Prosumption Logic in the Era of Sharing Economy Platform
(Articles)
Lei Shen
,
Ye Chen
,
Chu Luo
Theoretical Economics Letters
Vol.9 No.8
,December 17, 2019
DOI:
10.4236/tel.2019.98184
635
Downloads
1,934
Views
Citations
Effect of Service Quality and Brand Image on Repurchase Intention through Word of Mouth at Budget Hotels Airy Rooms
(Articles)
Heri Prabowo
,
Widji Astuti
,
Harianto Respati
Open Journal of Business and Management
Vol.8 No.1
,December 23, 2019
DOI:
10.4236/ojbm.2020.81012
3,778
Downloads
7,286
Views
Citations
This article belongs to the Special Issue on
Consumer Behavior, Business and Marketing
Brand Loyalty in a Bertrand-Type Oligopoly Setting
(Articles)
Demetri Kantarelis
American Journal of Industrial and Business Management
Vol.9 No.12
,December 24, 2019
DOI:
10.4236/ajibm.2019.912149
827
Downloads
1,992
Views
Citations
The Brand Construction of Campus Culture with the Opportunity of Humanistic Spirit Cultivation
(Articles)
Meiping Lv
Open Access Library Journal
Vol.7 No.1
,January 14, 2020
DOI:
10.4236/oalib.1106014
418
Downloads
1,018
Views
Citations
The Study of the Effect of Virtual Brand Community Interaction on Impulse Buying: The Moderating Role of Self-Construal
(Articles)
Chao Liu
,
Feiyan Liu
Open Journal of Business and Management
Vol.8 No.2
,January 16, 2020
DOI:
10.4236/ojbm.2020.82026
1,144
Downloads
2,510
Views
Citations
A Grounded Theory Approach to Brand Value Networks: The Prosumption Logic Standpoint
(Articles)
Lei Shen
,
Cuijuan Qin
,
Chu Luo
American Journal of Industrial and Business Management
Vol.10 No.4
,April 30, 2020
DOI:
10.4236/ajibm.2020.104057
710
Downloads
1,532
Views
Citations
The Impact of Marketing Mix Elements on Brand Loyalty towards Speech Therapy in Health Science Industry Malaysia
(Articles)
Masri bin Abdul Lasi
,
Tan Cheng Man
American Journal of Industrial and Business Management
Vol.10 No.9
,September 18, 2020
DOI:
10.4236/ajibm.2020.109100
1,079
Downloads
4,103
Views
Citations
Evolutionary Game of User Knowledge Sharing Behaviors in Enterprise Brand Virtual Community: Influence of Multiple Level Factors
(Articles)
Chengyi Le
,
Peipei Li
,
Ya Zeng
Journal of Human Resource and Sustainability Studies
Vol.9 No.1
,February 3, 2021
DOI:
10.4236/jhrss.2021.91001
493
Downloads
1,053
Views
Citations
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