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ISSN
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Effect of Service Quality and Brand Image on Repurchase Intention through Word of Mouth at Budget Hotels Airy Rooms
(Articles)
Heri Prabowo
,
Widji Astuti
,
Harianto Respati
Open Journal of Business and Management
Vol.8 No.1
,December 23, 2019
DOI:
10.4236/ojbm.2020.81012
3,755
Downloads
7,219
Views
Citations
This article belongs to the Special Issue on
Consumer Behavior, Business and Marketing
Brand Loyalty in a Bertrand-Type Oligopoly Setting
(Articles)
Demetri Kantarelis
American Journal of Industrial and Business Management
Vol.9 No.12
,December 24, 2019
DOI:
10.4236/ajibm.2019.912149
825
Downloads
1,979
Views
Citations
The Brand Construction of Campus Culture with the Opportunity of Humanistic Spirit Cultivation
(Articles)
Meiping Lv
Open Access Library Journal
Vol.7 No.1
,January 14, 2020
DOI:
10.4236/oalib.1106014
410
Downloads
1,008
Views
Citations
The Study of the Effect of Virtual Brand Community Interaction on Impulse Buying: The Moderating Role of Self-Construal
(Articles)
Chao Liu
,
Feiyan Liu
Open Journal of Business and Management
Vol.8 No.2
,January 16, 2020
DOI:
10.4236/ojbm.2020.82026
1,136
Downloads
2,485
Views
Citations
A Grounded Theory Approach to Brand Value Networks: The Prosumption Logic Standpoint
(Articles)
Lei Shen
,
Cuijuan Qin
,
Chu Luo
American Journal of Industrial and Business Management
Vol.10 No.4
,April 30, 2020
DOI:
10.4236/ajibm.2020.104057
702
Downloads
1,517
Views
Citations
The Impact of Marketing Mix Elements on Brand Loyalty towards Speech Therapy in Health Science Industry Malaysia
(Articles)
Masri bin Abdul Lasi
,
Tan Cheng Man
American Journal of Industrial and Business Management
Vol.10 No.9
,September 18, 2020
DOI:
10.4236/ajibm.2020.109100
1,074
Downloads
4,076
Views
Citations
Evolutionary Game of User Knowledge Sharing Behaviors in Enterprise Brand Virtual Community: Influence of Multiple Level Factors
(Articles)
Chengyi Le
,
Peipei Li
,
Ya Zeng
Journal of Human Resource and Sustainability Studies
Vol.9 No.1
,February 3, 2021
DOI:
10.4236/jhrss.2021.91001
491
Downloads
1,047
Views
Citations
A Study on the Translation Strategies of Domestic Cosmetic Brand Names from the Perspective of Skopos Theory
(Articles)
Fei Sun
Open Access Library Journal
Vol.8 No.4
,April 26, 2021
DOI:
10.4236/oalib.1107351
1,017
Downloads
5,004
Views
Citations
The Impact of Cause-Related Marketing Strategies on Switching Intentions: An Applied Study on Private Education Service
(Articles)
Mona Abdelreheem
,
Mohamed A. Ragheb
,
Passent Tantawi
Open Access Library Journal
Vol.8 No.7
,July 12, 2021
DOI:
10.4236/oalib.1107489
201
Downloads
877
Views
Citations
The Importance of Value, Image, Credibility and Trust to Repurchase Intentions in Over-the-Counter Herbal Market in Sub-Saharan Africa
(Articles)
Peter Kwasi Oppong
,
John Mensah
,
Matilda Addae
Open Journal of Business and Management
Vol.9 No.4
,July 30, 2021
DOI:
10.4236/ojbm.2021.94110
436
Downloads
1,873
Views
Citations
Preference of Global Shampoo Brands: A Study on Women Consumers
(Articles)
Ummay Salma Khanam
,
Md. Bazlur Rahman
Open Journal of Social Sciences
Vol.10 No.12
,November 11, 2022
DOI:
10.4236/jss.2022.1012016
222
Downloads
3,911
Views
Citations
Impact of Fashion Trends on Visual Merchandising for Promoting Fashion Apparel Brands
(Articles)
Sonkar Pratap Akhilendra
,
Muthusamy Aravendan
Journal of Service Science and Management
Vol.16 No.4
,August 16, 2023
DOI:
10.4236/jssm.2023.164025
235
Downloads
2,159
Views
Citations
Foreign Brand Admiration, Product Perceived Quality and Consumer Behaviour in Nigeria
(Articles)
Alfa Abubakar
,
Hadiza Saidu Abubakar
,
Cross Ogohi Daniel
Open Journal of Business and Management
Vol.11 No.5
,September 27, 2023
DOI:
10.4236/ojbm.2023.115141
129
Downloads
502
Views
Citations
The Influence of Opinion Leaders’ Interaction Quality on Platform Brand Value Based on the Logic of Prosumption
(Articles)
Lei Shen
,
Hai Hou
,
Yuhong Zhu
,
Ali Muhammad
iBusiness
Vol.15 No.4
,December 29, 2023
DOI:
10.4236/ib.2023.154019
58
Downloads
197
Views
Citations
Eye Tracking During High Speed Navigation at Sea
(Articles)
Fredrik Forsman
,
Anna Sjors
,
Joakim Dahlman
,
Torbjorn Falkmer
,
Hoe C. Lee
Journal of Transportation Technologies
Vol.2 No.3
,July 23, 2012
DOI:
10.4236/jtts.2012.23030
3,970
Downloads
6,954
Views
Citations
User Experience Design and Agile Development: From Theory to Practice
(Articles)
Tiago Silva da Silva
,
Milene Selbach Silveira
,
Frank Maurer
,
Theodore Hellmann
Journal of Software Engineering and Applications
Vol.5 No.10
,October 31, 2012
DOI:
10.4236/jsea.2012.510087
10,039
Downloads
18,011
Views
Citations
The study of technology acceptance for e-wallets application of clinic fees payment
(Articles)
Yi-Horng Lai
Health
Vol.4 No.11
,November 28, 2012
DOI:
10.4236/health.2012.411165
7,750
Downloads
10,713
Views
Citations
Effective Integration of Teaching and Research in a First Year Food and Nutrition Course
(Articles)
Russell Keast
,
Susie Macfarlane
,
Lynn Riddell
Creative Education
Vol.3 No.8
,December 25, 2012
DOI:
10.4236/ce.2012.38199
4,221
Downloads
6,221
Views
Citations
Atheism and Humanism in a Globalized World: The Igbo Experience
(Articles)
Chizaram Onyekwere
,
Oliver Uche
Open Journal of Philosophy
Vol.3 No.1A
,February 25, 2013
DOI:
10.4236/ojpp.2013.31A015
7,030
Downloads
8,818
Views
Citations
This article belongs to the Special Issue on
African Contributions to Philosophy in the Globalized World in the Light of Professor Maduabuchi Dukor’s “Four Great Works on African Philosophy”
Risk assessment of and targeted intervention for falls in the elderly based on the relationship between physical function levels and risk factors for falls
(Articles)
Susumu Sato
,
Shinichi Demura
,
Masanobu Uchiyama
Advances in Aging Research
Vol.2 No.3
,July 30, 2013
DOI:
10.4236/aar.2013.23012
4,857
Downloads
8,751
Views
Citations
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