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The NOTHING ELSE Brand: A Case Study
(Articles)
Dave Brown
,
Bruce Donaldson
,
Andrew Parsons
,
Deborah Macrae
,
John Kelleher
,
Mary Yan
,
Elaine Rush
Food and Nutrition Sciences
Vol.6 No.3
,March 11, 2015
DOI:
10.4236/fns.2015.63033
3,732
Downloads
4,955
Views
Citations
The Correlation of Brand Equity and Crisis: A Review and Directions for Future Research
(Articles)
Liuying He
,
Yaxuan Ran
Modern Economy
Vol.6 No.3
,March 18, 2015
DOI:
10.4236/me.2015.63036
4,977
Downloads
6,844
Views
Citations
Improving Competitive Advantage of Chinese Sports Brand through Brand Management
(Articles)
Chuming Hu
Modern Economy
Vol.6 No.4
,April 17, 2015
DOI:
10.4236/me.2015.64045
6,558
Downloads
8,939
Views
Citations
Analysis of Psychological Factors That Influence Preference for Luxury Food and Car Brands Targeting Japanese People
(Articles)
Kazutoshi Fujiwara
,
Shin’ya Nagasawa
American Journal of Industrial and Business Management
Vol.5 No.9
,September 21, 2015
DOI:
10.4236/ajibm.2015.59059
4,756
Downloads
6,841
Views
Citations
Study on Channel Selection Evaluation Model of Painting Material Industry Based on Brand Building
(Articles)
Wen Li
,
Wenbo Wang
Open Journal of Business and Management
Vol.3 No.4
,October 20, 2015
DOI:
10.4236/ojbm.2015.34042
2,945
Downloads
3,704
Views
Citations
Relationships among Purchase Intentions for Luxury Brands and Personality Traits Based on the Big Five
(Articles)
Kazutoshi Fujiwara
,
Shin’ya Nagasawa
American Journal of Industrial and Business Management
Vol.5 No.11
,November 6, 2015
DOI:
10.4236/ajibm.2015.511063
4,589
Downloads
5,992
Views
Citations
Psychological Factors That Influence Preference for Luxury Brands: Effect of “Openness to Experience1” on Psychological Factors for the Development of Purchase Intentions
(Articles)
Kazutoshi Fujiwara
,
Shin’ya Nagasawa
American Journal of Industrial and Business Management
Vol.5 No.12
,December 21, 2015
DOI:
10.4236/ajibm.2015.512077
4,557
Downloads
5,797
Views
Citations
Reimaging Ethiopia through Destination Branding
(Articles)
Mulugeta Girma
American Journal of Industrial and Business Management
Vol.6 No.2
,February 29, 2016
DOI:
10.4236/ajibm.2016.62019
3,128
Downloads
5,957
Views
Citations
Evaluation of the Knowledge and Perceptions of Patients towards Generic Medicines in UAE
(Articles)
Suleiman I. Sharif
,
Raneem J. Chaar
,
Zahraa Z. Albadrani
,
Jameel S. Shahwan
,
Mohamed N. Badreddin
,
Mohamed A. K. Charbaji
Pharmacology & Pharmacy
Vol.7 No.9
,September 1, 2016
DOI:
10.4236/pp.2016.79045
2,529
Downloads
6,299
Views
Citations
Major Determinants that Influence the Choice of Brand of Mobile Phone
(Articles)
Frank B. K. Twenefour
Open Journal of Statistics
Vol.7 No.4
,August 17, 2017
DOI:
10.4236/ojs.2017.74046
1,916
Downloads
7,105
Views
Citations
How Does Value Creation Manifest Itself in the Nexus of Sport and Business? A Systematic Literature Review
(Articles)
Harri Jalonen
,
Sasu Tuominen
,
Arto Ryömä
,
Jaakko Haltia
,
Juho Nenonen
,
Anna Kuikka
Open Journal of Business and Management
Vol.6 No.1
,January 24, 2018
DOI:
10.4236/ojbm.2018.61008
1,174
Downloads
3,173
Views
Citations
The Influence of Brand Experience on People’s Revisit and Purchase Intention in the Context of China’s Museum
(Articles)
Boya Li
American Journal of Industrial and Business Management
Vol.8 No.3
,March 20, 2018
DOI:
10.4236/ajibm.2018.83037
1,572
Downloads
5,616
Views
Citations
Retail Brand Equity: Measurements through Brand Policy and Store Formats
(Articles)
Magali Jara
American Journal of Industrial and Business Management
Vol.8 No.3
,March 20, 2018
DOI:
10.4236/ajibm.2018.83038
1,951
Downloads
5,383
Views
Citations
Service Branding: A Perspective of Value Co-Creation Orientation
(Articles)
Tianze Li
,
Haiying Wei
Journal of Service Science and Management
Vol.11 No.2
,April 28, 2018
DOI:
10.4236/jssm.2018.112018
1,708
Downloads
14,539
Views
Citations
The Accounting Analysis of the Intangible Cultural Heritage Enterprises’ Brand Value—Take the Chinese Medicine Industry as an Example
(Articles)
Biyun Lin
American Journal of Industrial and Business Management
Vol.8 No.7
,July 24, 2018
DOI:
10.4236/ajibm.2018.87115
1,146
Downloads
2,279
Views
Citations
The Effect of Social Media Marketing on Brand Awareness through Facebook: An Individual-Based Perspective of Mobile Services Sector in Egypt
(Articles)
Hana Othman ElAydi
Open Access Library Journal
Vol.5 No.10
,October 29, 2018
DOI:
10.4236/oalib.1104977
4,226
Downloads
36,199
Views
Citations
Exploration of Garment Enterprise Marketing Model Based on “New Retail”
(Articles)
Lu Ge
,
Chenggang Li
Modern Economy
Vol.10 No.1
,January 18, 2019
DOI:
10.4236/me.2019.101016
1,753
Downloads
3,227
Views
Citations
Research on the Influence of Customer Perceived Value on Brand Equity
(Articles)
Bo Yan
American Journal of Industrial and Business Management
Vol.9 No.3
,March 22, 2019
DOI:
10.4236/ajibm.2019.93042
2,640
Downloads
8,774
Views
Citations
The Impact of Consumers Witness Front-Line Service Employee Complaints on Corporate Brand Attitudes
(Articles)
Jihua Zhang
,
Ming Tan
,
Ningning Wang
Open Journal of Social Sciences
Vol.7 No.3
,March 26, 2019
DOI:
10.4236/jss.2019.73037
740
Downloads
1,358
Views
Citations
Analysis on the Membership Management of a Fashion Brand by Big Data Technology
(Articles)
Jiaye Huang
American Journal of Industrial and Business Management
Vol.9 No.10
,October 28, 2019
DOI:
10.4236/ajibm.2019.910126
855
Downloads
1,811
Views
Citations
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