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Green Marketing and Its Incidence in the Decisions of Purchase of Peruvian University Students
(Articles)
Víctor Hugo Fernández-Bedoya
,
Ambrocio Teodoro Esteves-Pairazamán
,
Rosario Violeta Grijalva-Salazar
,
Walter Gregorio Ibarra-Fretell
,
Susana Edita Paredes-Díaz
,
Josefina Amanda Suyo-Vega
,
Mónica Elisa Meneses-La-Riva
,
Jorge Luís Aníbal Baldárrago-Baldárrago
,
Víctor Raúl Reátegui-Paredes
,
Robert Willie Chávez-Mayta
Modern Economy
Vol.11 No.1
,January 8, 2020
DOI:
10.4236/me.2020.111001
710
Downloads
2,513
Views
Citations
Deceptive Advertising and Consumer Reaction: A Study of Delta Soap Advertisement
(Articles)
Raymond Chimezie Ukaegbu
Open Access Library Journal
Vol.7 No.3
,March 11, 2020
DOI:
10.4236/oalib.1105865
4,119
Downloads
16,520
Views
Citations
Consumer Behavior under Social Network Platform Influencing Factors and Marketing Strategies
(Articles)
Di Zhang
,
Dongphil Chun
,
Minghao Huang
Open Journal of Business and Management
Vol.11 No.2
,March 22, 2023
DOI:
10.4236/ojbm.2023.112032
430
Downloads
1,719
Views
Citations
Attitude and Needs of Thai People in Selecting Domestic Low-Cost Airlines
(Articles)
Sittichai Charoensettasilp
,
Chong Wu
American Journal of Industrial and Business Management
Vol.3 No.2
,April 23, 2013
DOI:
10.4236/ajibm.2013.32023
7,175
Downloads
11,736
Views
Citations
Is E-Marketing the Future of Marketing Field
(Articles)
Paulus H. A. Andreki
,
Rashad Yazdanifard
American Journal of Industrial and Business Management
Vol.4 No.7
,July 9, 2014
DOI:
10.4236/ajibm.2014.47040
10,189
Downloads
17,244
Views
Citations
The Effect of Phenomenon in Social Media Marketing Activities
(Articles)
Dilek Kiraz
,
Murat Basal
Open Journal of Business and Management
Vol.12 No.2
,March 21, 2024
DOI:
10.4236/ojbm.2024.122051
97
Downloads
491
Views
Citations
Sprouting Wings in the Hyper-Colonial: High-Octane Desire and Youth-Targeted Market Predation
(Articles)
Mark B. Borg
Psychology
Vol.1 No.4
,November 18, 2010
DOI:
10.4236/psych.2010.14040
6,400
Downloads
10,053
Views
Citations
Adoption and Use of Household Microgeneration Heat Technologies
(Articles)
Sally Caird
,
Robin Roy
Low Carbon Economy
Vol.1 No.2
,January 18, 2011
DOI:
10.4236/lce.2010.12008
6,616
Downloads
12,119
Views
Citations
Consumer Responses to Green Marketing in Cambodia
(Articles)
Leaksmy Chhay
,
Md Manik Mian
,
Rathny Suy
Open Journal of Social Sciences
Vol.3 No.10
,October 23, 2015
DOI:
10.4236/jss.2015.310013
4,486
Downloads
8,194
Views
Citations
Use of Social Media as an Effective Marketing Tool for Fashion Startups in Saudi Arabia
(Articles)
Noran Trad
,
Maha Abdullah Al Dabbagh
Open Journal of Social Sciences
Vol.8 No.11
,November 27, 2020
DOI:
10.4236/jss.2020.811029
1,552
Downloads
8,269
Views
Citations
Evaluating the Impact of Storytelling Ads on Consumer Purchase Intention
(Articles)
Sujata Joshi
,
Menachem Domb
,
Barshekee Chanda
,
Amit Bais
Journal of Service Science and Management
Vol.15 No.1
,January 30, 2022
DOI:
10.4236/jssm.2022.151002
996
Downloads
5,027
Views
Citations
Effect of COVID-19 Pandemic on Consumption Patterns among Egyptian Consumers and Its Relation to Maslow’s Hierarchy of Needs
(Articles)
Amal Seddik Afify
Modern Economy
Vol.13 No.2
,February 25, 2022
DOI:
10.4236/me.2022.132012
438
Downloads
2,412
Views
Citations
Perception and Preferences of Consumers in the Retail Sector: A Case Study in the City of Loja-Ecuador
(Articles)
Max Boada
,
Maria Boada
,
Francisco Morocho
Open Journal of Business and Management
Vol.11 No.3
,May 31, 2023
DOI:
10.4236/ojbm.2023.113074
168
Downloads
1,622
Views
Citations
E-Marketing and Its Strategies: Digital Opportunities and Challenges
(Articles)
Allam Jaas
Open Journal of Business and Management
Vol.10 No.2
,March 22, 2022
DOI:
10.4236/ojbm.2022.102046
2,197
Downloads
21,156
Views
Citations
Characteristics and Promotion Research on Fashion Clothing E-marketing
(Articles)
Pingping Meng
Creative Education
Vol.3 No.7B
,January 9, 2013
DOI:
10.4236/ce.2012.37B008
10,173
Downloads
15,675
Views
Citations
How Google’s New Algorithm, Hummingbird, Promotes Content and Inbound Marketing
(Articles)
Chauntelle Ong Yi Lin
,
Rashad Yazdanifard
American Journal of Industrial and Business Management
Vol.4 No.1
,January 26, 2014
DOI:
10.4236/ajibm.2014.41009
7,919
Downloads
12,016
Views
Citations
Comparative Study of Traditional Network Marketing and E-Commerce Marketing Based on Cloud Computing
(Articles)
Min Yin
,
Sheng Liu
American Journal of Industrial and Business Management
Vol.4 No.2
,February 14, 2014
DOI:
10.4236/ajibm.2014.42015
7,846
Downloads
11,957
Views
Citations
Big Data Usage in the Marketing Information System
(Articles)
Alexandre Borba Salvador
,
Ana Akemi Ikeda
Journal of Data Analysis and Information Processing
Vol.2 No.3
,August 28, 2014
DOI:
10.4236/jdaip.2014.23010
12,326
Downloads
18,563
Views
Citations
User Acceptance of Personalized and Context-Specific Online Advertising
(Articles)
S. Denise Ruhrberg
,
Giulia Kirstein
,
Katsiaryna S. Baran
Open Journal of Social Sciences
Vol.5 No.3
,March 30, 2017
DOI:
10.4236/jss.2017.53020
2,180
Downloads
3,741
Views
Citations
The Impact of the Imitation and Innovation Marketing in Services the Case of the Banks and Insurance
(Articles)
Mohamed Cherchem
Technology and Investment
Vol.3 No.2
,May 29, 2012
DOI:
10.4236/ti.2012.32008
9,524
Downloads
14,601
Views
Citations
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