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An Innovative Marketing Model Based on AIDA: - A Case from E-bank Campus-marketing by China Construction Bank
(Articles)
Jiangyu Li
,
Haibo Yu
iBusiness
Vol.5 No.3B
,November 8, 2013
DOI:
10.4236/ib.2013.53B010
7,561
Downloads
12,318
Views
Citations
Internet-Future Business Development Focus
(Articles)
Xiang Fang
,
Yangping Zhou
American Journal of Industrial and Business Management
Vol.2 No.3
,June 15, 2012
DOI:
10.4236/ajibm.2012.23011
7,803
Downloads
13,699
Views
Citations
Exploration of Garment Enterprise Marketing Model Based on “New Retail”
(Articles)
Lu Ge
,
Chenggang Li
Modern Economy
Vol.10 No.1
,January 18, 2019
DOI:
10.4236/me.2019.101016
1,714
Downloads
3,544
Views
Citations
Modeling the Customer Satisfaction Influence on the Long Term Sales: Example with Leading OTC Analgesics INN on National Market
(Articles)
Guenka Petrova
,
Nikolay Mateev
,
Dimitar Barumov
,
Lily Peikova
,
Maria Dimitrova
,
Manoela Manova
Modern Economy
Vol.4 No.9
,September 5, 2013
DOI:
10.4236/me.2013.49060
3,893
Downloads
6,456
Views
Citations
Research on Mobile Marketing Strategy Based on SICAS Model—A Case Study of Yili Group
(Articles)
Liwen Huang
American Journal of Industrial and Business Management
Vol.9 No.4
,April 28, 2019
DOI:
10.4236/ajibm.2019.94073
1,848
Downloads
6,384
Views
Citations
How Google’s New Algorithm, Hummingbird, Promotes Content and Inbound Marketing
(Articles)
Chauntelle Ong Yi Lin
,
Rashad Yazdanifard
American Journal of Industrial and Business Management
Vol.4 No.1
,January 26, 2014
DOI:
10.4236/ajibm.2014.41009
7,895
Downloads
13,287
Views
Citations
Influence of Marketing Strategy on NPD Performance: Role of Customer Perceived Value and Product Characteristics
(Articles)
Han-Wen Liu
,
Li-Ren Yang
Open Journal of Social Sciences
Vol.2 No.3
,March 6, 2014
DOI:
10.4236/jss.2014.23007
4,683
Downloads
7,963
Views
Citations
Developing a Records and Information Management Model for Oil Marketing Companies in Zambia Based on the Records Cycle Model
(Articles)
Sharon Malake
,
Jackson Phiri
Open Journal of Business and Management
Vol.8 No.4
,July 30, 2020
DOI:
10.4236/ojbm.2020.84114
1,264
Downloads
5,215
Views
Citations
Factors Hindering the Adoption of E-Marketing among Cable Manufacturers in Zambia, Based on Technology Acceptance Model (TAM)
(Articles)
Norbert Mooya
,
Jackson Phiri
Technology and Investment
Vol.12 No.2
,March 5, 2021
DOI:
10.4236/ti.2021.122004
828
Downloads
3,288
Views
Citations
Influencer Marketing
(Articles)
Yanjie Chen
Open Journal of Business and Management
Vol.11 No.5
,September 18, 2023
DOI:
10.4236/ojbm.2023.115127
557
Downloads
3,577
Views
Citations
Influence of Internet plus to International Business Development
(Articles)
Wei Xiong
,
Zhen Zhao
,
Jingxuan Fang
American Journal of Industrial and Business Management
Vol.6 No.4
,April 28, 2016
DOI:
10.4236/ajibm.2016.64050
3,098
Downloads
5,649
Views
Citations
Impact of Internet plus to China Economy Development
(Articles)
Zhen Zhao
,
Wei Xiong
,
Jingxuan Fang
Modern Economy
Vol.7 No.9
,August 11, 2016
DOI:
10.4236/me.2016.79096
4,114
Downloads
7,577
Views
Citations
A Study on Service Marketing of University Libraries in the New Media Environment
(Articles)
Yi Zheng
,
Lan Du
Open Journal of Social Sciences
Vol.6 No.11
,November 23, 2018
DOI:
10.4236/jss.2018.611016
1,438
Downloads
3,212
Views
Citations
How to Promote the New Energy Vehicles under China’s “Internet plus” Initiative: A Review
(Articles)
Fan Yang
,
Pinjie Xie
,
Bowen Xiang
Energy and Power Engineering
Vol.12 No.5
,May 21, 2020
DOI:
10.4236/epe.2020.125012
901
Downloads
2,669
Views
Citations
The Role of Technology in the Marketing Communications Industry: An Exploratory Study of the Impact of North American Influence on Local Business in Trinidad and Tobago
(Articles)
Prahalad Sooknanan
,
Karen Crichlow
Advances in Journalism and Communication
Vol.2 No.3
,August 20, 2014
DOI:
10.4236/ajc.2014.23009
4,997
Downloads
9,371
Views
Citations
The Impacts of Industry 4.0 on Marketing Activities and Strategies of Iron and Steel Industry in Developing Countries: Case for Uganda
(Articles)
Alfred Ocheng Komakech
,
Jiaguo Liu
,
Alfred Omo
,
Emmanuel Afanga Archelaus Basua
Open Journal of Social Sciences
Vol.9 No.5
,May 26, 2021
DOI:
10.4236/jss.2021.95034
609
Downloads
6,559
Views
Citations
E-Marketing Development and Its Application in Textile Sector of Pakistan—A Theoretical Review
(Articles)
Muhammad Abrar
,
Xinming Deng
,
Asif Ali Safeer
,
Abdul Ghafoor
,
Sajjad Ahmad Baig
Journal of Service Science and Management
Vol.9 No.3
,June 22, 2016
DOI:
10.4236/jssm.2016.93031
3,432
Downloads
9,825
Views
Citations
Marketing Management for Consumer Products in the Era of the Internet of Things
(Articles)
Reinhold Decker
,
Christian Stummer
Advances in Internet of Things
Vol.7 No.3
,July 3, 2017
DOI:
10.4236/ait.2017.73004
4,293
Downloads
13,467
Views
Citations
Listing-Oriented Logistics Service Strategy: A New Choice for Large Transactional Online Shopping Websites
(Articles)
Dongli Miao
,
Jianjun Lu
,
Guangying Xie
Journal of Service Science and Management
Vol.10 No.1
,February 9, 2017
DOI:
10.4236/jssm.2017.101001
1,561
Downloads
2,490
Views
Citations
Exploration of National Tourism Development, Innovation and Marketing Policies: A Case Study of Nepal Tourism Constraints
(Articles)
Lochan Kumar Batala
,
Kalpana Regmi
,
GiriRaj Sharma
,
Azmat Ullah
American Journal of Industrial and Business Management
Vol.9 No.2
,February 28, 2019
DOI:
10.4236/ajibm.2019.92027
1,662
Downloads
6,163
Views
Citations
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