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ISSN
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Retail Brand Equity: Measurements through Brand Policy and Store Formats
(Articles)
Magali Jara
American Journal of Industrial and Business Management
Vol.8 No.3
,March 20, 2018
DOI:
10.4236/ajibm.2018.83038
1,938
Downloads
5,810
Views
Citations
A Review on Apparel Fashion Trends, Visual Merchandising and Fashion Branding
(Articles)
Sonkar P. Akhilendra
,
Muthusamy Aravendan
Intelligent Information Management
Vol.15 No.3
,May 9, 2023
DOI:
10.4236/iim.2023.153007
449
Downloads
2,988
Views
Citations
What Do Consumers Know about Corporate Responsible Management? A Case Study of Eight World-Leading Brands and Their Branding Strategy
(Articles)
Mary B. Frambo
,
Hans Kok
,
Bruno Fon
Journal of Human Resource and Sustainability Studies
Vol.10 No.1
,March 14, 2022
DOI:
10.4236/jhrss.2022.101007
294
Downloads
1,225
Views
Citations
Reimaging Ethiopia through Destination Branding
(Articles)
Mulugeta Girma
American Journal of Industrial and Business Management
Vol.6 No.2
,February 29, 2016
DOI:
10.4236/ajibm.2016.62019
3,123
Downloads
6,096
Views
Citations
From Audio Branding to Sound Trademark: A Comparative Study in the EU and the US
(Articles)
Xinyu Zhang
Beijing Law Review
Vol.12 No.2
,April 26, 2021
DOI:
10.4236/blr.2021.122023
577
Downloads
2,991
Views
Citations
Culture and City Branding: Mega-Events and Iconic Buildings as Fragile Means to Brand the City
(Articles)
Müge Riza
Open Journal of Social Sciences
Vol.3 No.7
,July 24, 2015
DOI:
10.4236/jss.2015.37039
5,162
Downloads
8,516
Views
Citations
The Role of Branding on Educational Performance in the Egyptian Private Universities
(Articles)
Amel Rashwan
,
Ayman Shawky
,
Mohamed A. Ragheb
,
Alaa A. Bary
Open Access Library Journal
Vol.5 No.10
,October 15, 2018
DOI:
10.4236/oalib.1104882
802
Downloads
3,228
Views
Citations
Product Endorsements on Instagram: Consumer Perceptions of Influencer Authenticity
(Articles)
Barry Ardley
,
Calista Craig
,
Abi Hunt
,
Claire May
Open Journal of Business and Management
Vol.10 No.3
,May 12, 2022
DOI:
10.4236/ojbm.2022.103065
563
Downloads
2,965
Views
Citations
Site Selection Criteria for Sports Retail Sector: Istanbul Case
(Articles)
Tolga Kayacan
,
Funda Yirmibeşoğlu
Current Urban Studies
Vol.5 No.3
,July 31, 2017
DOI:
10.4236/cus.2017.53016
1,075
Downloads
3,258
Views
Citations
The Future of Formal Retail in Sub-Saharan Africa: Brief Review and Opinion
(Articles)
Obino Mwamba
,
Abubaker Qutieshat
Open Journal of Business and Management
Vol.9 No.4
,June 16, 2021
DOI:
10.4236/ojbm.2021.94084
502
Downloads
4,155
Views
Citations
Determination of Positioning Components in the Retail Market of Iran Market: A Mixed Methods Study
(Articles)
Shadi Hosseini
,
Mira Seyed Abolghasem
,
Mohammad Rahim Esfidani
,
Fereshteh Farzianpour
Journal of Service Science and Management
Vol.12 No.3
,April 17, 2019
DOI:
10.4236/jssm.2019.123028
861
Downloads
2,659
Views
Citations
Relationship between Entrepreneurial Orientation, Firm Resources, SME Branding and Firm’s Performance: Is Innovation the Missing Link?
(Articles)
Muhammad Haroon Hafeez
,
Mohd Noor Mohd Shariff
,
Halim bin Mad Lazim
American Journal of Industrial and Business Management
Vol.2 No.4
,October 31, 2012
DOI:
10.4236/ajibm.2012.24020
8,247
Downloads
16,638
Views
Citations
Emotional Connect between Brand and Consumer through Sensory Branding
(Articles)
Makarand Upadhyaya
American Journal of Industrial and Business Management
Vol.7 No.4
,April 6, 2017
DOI:
10.4236/ajibm.2017.74025
7,066
Downloads
12,066
Views
Citations
Service Branding: A Perspective of Value Co-Creation Orientation
(Articles)
Tianze Li
,
Haiying Wei
Journal of Service Science and Management
Vol.11 No.2
,April 28, 2018
DOI:
10.4236/jssm.2018.112018
1,692
Downloads
14,809
Views
Citations
Millenials’ Employer Brand Perception in a German Retail Context
(Articles)
Krummel Daniel
,
Siegfried Patrick
,
Michel Alex
Journal of Human Resource and Sustainability Studies
Vol.8 No.4
,December 22, 2020
DOI:
10.4236/jhrss.2020.84023
811
Downloads
2,794
Views
Citations
This article belongs to the Special Issue on
Human Resource and Sustainable Development
Beyond the Screen: Moroccan Women Crafting Digital Empowerment through Personal Branding in Social Media
(Articles)
Chaimae El Idrissi Amiri
,
Tayeb Ghourdou
Open Journal of Social Sciences
Vol.12 No.3
,March 25, 2024
DOI:
10.4236/jss.2024.123021
64
Downloads
378
Views
Citations
This article belongs to the Special Issue on
Social Media and Communications
Collaborative AI Enabled Place Branding: A Hybrid-Narrative Review and Prospects for Future Research
(Articles)
Liying Chen
,
Ziqi Wang
,
Hongli Pang
Open Journal of Social Sciences
Vol.12 No.4
,April 28, 2024
DOI:
10.4236/jss.2024.124037
14
Downloads
74
Views
Citations
The Impact of Financial Crisis on B2C e-Commerce
(Articles)
Fateme Ghadami
,
Abdollah Aghaie
,
Morteza Mohammadkhan
iBusiness
Vol.2 No.2
,June 12, 2010
DOI:
10.4236/ib.2010.22024
10,329
Downloads
21,751
Views
Citations
Private Branding Analysis with the Intervention of Marketing Efforts on Channel Competition
(Articles)
Ding Yuan
American Journal of Industrial and Business Management
Vol.6 No.2
,February 26, 2016
DOI:
10.4236/ajibm.2016.62015
4,586
Downloads
6,034
Views
Citations
Employee Engagement and Organizational Performance of Retails Enterprises
(Articles)
Paluku Kazimoto
American Journal of Industrial and Business Management
Vol.6 No.4
,April 26, 2016
DOI:
10.4236/ajibm.2016.64047
7,073
Downloads
25,752
Views
Citations
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