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ISSN
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Current Situation, Problems and Countermeasures of Brand Construction of Agricultural Products in Hubei Province
(Articles)
Ming Luo
Open Journal of Business and Management
Vol.7 No.3
,June 5, 2019
DOI:
10.4236/ojbm.2019.73081
1,247
Downloads
2,837
Views
Citations
Analysis of Factors Influencing the Strategic Choice of Brand Architecture
(Articles)
Cancan Lu
Open Journal of Social Sciences
Vol.2 No.9
,August 26, 2014
DOI:
10.4236/jss.2014.29005
6,886
Downloads
8,520
Views
Citations
Is the Distribution of Returns Symmetric?—Empirical Evidence from Agricultural Futures Market of China
(Articles)
Peng Wang
,
Tao Xiong
Journal of Financial Risk Management
Vol.3 No.2
,June 12, 2014
DOI:
10.4236/jfrm.2014.32004
4,462
Downloads
6,233
Views
Citations
The NOTHING ELSE Brand: A Case Study
(Articles)
Dave Brown
,
Bruce Donaldson
,
Andrew Parsons
,
Deborah Macrae
,
John Kelleher
,
Mary Yan
,
Elaine Rush
Food and Nutrition Sciences
Vol.6 No.3
,March 11, 2015
DOI:
10.4236/fns.2015.63033
3,725
Downloads
5,039
Views
Citations
Foreign Brand Admiration, Product Perceived Quality and Consumer Behaviour in Nigeria
(Articles)
Alfa Abubakar
,
Hadiza Saidu Abubakar
,
Cross Ogohi Daniel
Open Journal of Business and Management
Vol.11 No.5
,September 27, 2023
DOI:
10.4236/ojbm.2023.115141
124
Downloads
535
Views
Citations
Influence of Marketing Strategy on NPD Performance: Role of Customer Perceived Value and Product Characteristics
(Articles)
Han-Wen Liu
,
Li-Ren Yang
Open Journal of Social Sciences
Vol.2 No.3
,March 6, 2014
DOI:
10.4236/jss.2014.23007
4,690
Downloads
8,008
Views
Citations
Research on the Complementarity and Comparative Advantages of Agricultural Product Trade between China and CEE Countries
—Taking Poland, Romania, Czech Republic, Lithuania and Bulgaria as Examples
(Articles)
Chunyan Yu
,
Chunjie Qi
Journal of Service Science and Management
Vol.8 No.2
,April 7, 2015
DOI:
10.4236/jssm.2015.82022
5,191
Downloads
7,206
Views
Citations
Comparative Analysis between the Value of Biological Assets and Agricultural Products, Using Market Approaches and Income Approaches in the Post PSAK 69 Agriculture at Palm Oil Plantation
(Articles)
Hery Sanukri Munte
,
Khaira Amalia Fachrudin
,
Rina Br Bukit
Open Journal of Business and Management
Vol.7 No.3
,May 24, 2019
DOI:
10.4236/ojbm.2019.73079
1,130
Downloads
2,861
Views
Citations
Agricultural research for development: Investing in Uzbekistan’s future
(Articles)
Babadjanov Abdirashid Musaevich
Agricultural Sciences
Vol.4 No.2
,February 26, 2013
DOI:
10.4236/as.2013.42010
3,730
Downloads
6,795
Views
Citations
The Study on the Relationship between Agricultural Product Price Fluctuation and Inflation
(Articles)
Guohua Gou
Journal of Service Science and Management
Vol.10 No.2
,April 18, 2017
DOI:
10.4236/jssm.2017.102015
1,514
Downloads
3,271
Views
Citations
Study on Operation Mode of Agricultural Supply Chain in WeChat Business Environment
(Articles)
Yue Cong
,
Yaqin Zheng
Journal of Service Science and Management
Vol.10 No.3
,June 26, 2017
DOI:
10.4236/jssm.2017.103026
1,857
Downloads
3,198
Views
Citations
Analysis of the Value of Brand Equity from the Perspective of Consumer Psychology
(Articles)
Lintong Jiao
Open Journal of Social Sciences
Vol.6 No.12
,December 17, 2018
DOI:
10.4236/jss.2018.612007
1,375
Downloads
3,276
Views
Citations
Consumers’ Perceived Brand Aspiration and Its Impact on Intention to Pay Price Premium: Moderating Role of Brand Jealousy
(Articles)
S. Sreejesh
Theoretical Economics Letters
Vol.5 No.2
,April 20, 2015
DOI:
10.4236/tel.2015.52033
7,859
Downloads
11,662
Views
Citations
Research on the Influence of Conflicting Brand Crisis Information on Consumers’ Brand Attitude
(Articles)
Jiuqun He
American Journal of Industrial and Business Management
Vol.6 No.5
,May 19, 2016
DOI:
10.4236/ajibm.2016.65056
2,373
Downloads
3,924
Views
Citations
RETRACTED:
The Influence Factors of Brand Loyalty: Mobile Phone Industry
(Articles)
Zyeinyelkhaan Khundyz
American Journal of Industrial and Business Management
Vol.8 No.6
,June 27, 2018
DOI:
10.4236/ajibm.2018.86108
1,734
Downloads
6,386
Views
Citations
The Effect of Drama Types and Brand Familiarity on Brand Attitude in Brand Placement
(Articles)
Ziying Liu
,
Ding Pan
,
Ya Xu
American Journal of Industrial and Business Management
Vol.9 No.3
,March 14, 2019
DOI:
10.4236/ajibm.2019.93033
1,238
Downloads
2,688
Views
Citations
Analysis of the Problems, Causes and Countermeasures in the Brand Construction of the Postgraduate Entrance Examination Institutions
(Articles)
Yuanle Cheng
,
Hai Hu
Open Journal of Business and Management
Vol.8 No.2
,January 16, 2020
DOI:
10.4236/ojbm.2020.82025
1,213
Downloads
2,305
Views
Citations
Effect of Packaging on Perceived Quality and Brand Loyalty: The Mediating Role of Brand Association in Over-the-Counter Market
(Articles)
John Mensah
,
Peter Kwasi Oppong
,
Matilda Addae
Open Journal of Business and Management
Vol.10 No.1
,January 18, 2022
DOI:
10.4236/ojbm.2022.101018
706
Downloads
5,367
Views
Citations
Brand Relationships: A Personality-Based Approach
(Articles)
Helena M. Nobre
,
Kip Becker
,
Carlos Brito
Journal of Service Science and Management
Vol.3 No.2
,June 29, 2010
DOI:
10.4236/jssm.2010.32026
10,641
Downloads
23,372
Views
Citations
A Review of Brand Valuation Method
(Articles)
Jiangwen Huang
Journal of Service Science and Management
Vol.8 No.1
,February 4, 2015
DOI:
10.4236/jssm.2015.81008
10,420
Downloads
15,082
Views
Citations
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