Green Marketing - Articles - Scientific Research Publishing

Study of Green Behavior with a Focus on Mexican Individuals (Articles)

Eva CONRAUD-KOELLNER, Luis Arturo RIVAS-TOVAR

iBusiness Vol.1 No.2, December 18, 2009

DOI: 10.4236/ib.2009.12016 8,072 Downloads 13,150 Views Citations
Factors Affecting Green Purchase Behaviour and Future Marketing Strategy (Articles)

Guochuang Liang

American Journal of Industrial and Business Management Vol.14 No.2, February 27, 2024

DOI: 10.4236/ajibm.2024.142010 536 Downloads 2,504 Views Citations
Going Viral for a Greener Future: How to Harness the Power of Active Viral Marketing in Green Product Campaigns (Articles)

Serveh Saeidi, Svend Hollensen

American Journal of Industrial and Business Management Vol.13 No.12, December 21, 2023

DOI: 10.4236/ajibm.2023.1312077 427 Downloads 2,237 Views Citations
Evolving Green Aviation Transport System: A Hoilistic Approah to Sustainable Green Market Development (Articles)

A. N. Sarkar

American Journal of Climate Change Vol.1 No.3, September 20, 2012

DOI: 10.4236/ajcc.2012.13014 19,069 Downloads 32,544 Views Citations
The Impact of the Green Supply Chain Management on Environmental-Based Marketing Performance (Articles)

Suleiman A. Al Khattab, As’ad H. Abu-Rumman, Ma’n Mustafa Massad

Journal of Service Science and Management Vol.8 No.4, August 14, 2015

DOI: 10.4236/jssm.2015.84059 7,156 Downloads 11,467 Views Citations
Green Marketing and Its Incidence in the Decisions of Purchase of Peruvian University Students (Articles)

Víctor Hugo Fernández-Bedoya, Ambrocio Teodoro Esteves-Pairazamán, Rosario Violeta Grijalva-Salazar, Walter Gregorio Ibarra-Fretell, Susana Edita Paredes-Díaz, Josefina Amanda Suyo-Vega, Mónica Elisa Meneses-La-Riva, Jorge Luís Aníbal Baldárrago-Baldárrago, Víctor Raúl Reátegui-Paredes, Robert Willie Chávez-Mayta

Modern Economy Vol.11 No.1, January 8, 2020

DOI: 10.4236/me.2020.111001 1,113 Downloads 3,658 Views Citations
Consumer Responses to Green Marketing in Cambodia (Articles)

Leaksmy Chhay, Md Manik Mian, Rathny Suy

Open Journal of Social Sciences Vol.3 No.10, October 23, 2015

DOI: 10.4236/jss.2015.310013 4,870 Downloads 9,817 Views Citations
Examining the Influence of Consumer Green Consumption Intention and Enterprise Environmental Awareness toward Enterprise Marketing Sustainability (Articles)

Yulianawati , Muhammad Abdullah Khan, John Wiredu

American Journal of Industrial and Business Management Vol.14 No.11, November 12, 2024

DOI: 10.4236/ajibm.2024.1411070 218 Downloads 1,475 Views Citations
Consumer Behavior of Firestone Liberia (Articles)

Yealu G. Kogar, Jihong Shao

Open Access Library Journal Vol.12 No.3, March 20, 2025

DOI: 10.4236/oalib.1113011 111 Downloads 729 Views Citations
Is E-Marketing the Future of Marketing Field (Articles)

Paulus H. A. Andreki, Rashad Yazdanifard

American Journal of Industrial and Business Management Vol.4 No.7, July 9, 2014

DOI: 10.4236/ajibm.2014.47040 10,853 Downloads 19,625 Views Citations
The Effect of Phenomenon in Social Media Marketing Activities (Articles)

Dilek Kiraz, Murat Basal

Open Journal of Business and Management Vol.12 No.2, March 21, 2024

DOI: 10.4236/ojbm.2024.122051 771 Downloads 3,629 Views Citations
Exploration and Innovation: Cultural Marketing for Jewelry Brands Research on Model Innovation (Articles)

Xueli Zhang, Yarou Li, Yixin Zhong, Shuai Wang

Advances in Journalism and Communication Vol.12 No.2, June 28, 2024

DOI: 10.4236/ajc.2024.122019 310 Downloads 2,669 Views Citations
Guerrilla Marketing—Innovative or Parasitic Marketing? (Articles)

Gerd Nufer

Modern Economy Vol.4 No.9A, August 15, 2013

DOI: 10.4236/me.2013.49A001 14,286 Downloads 26,987 Views Citations
This article belongs to the Special Issue on Marketing Management
A Study on the Performance of SMEs through Entrepreneurial Marketing Dimensions (Articles)

Iftekhar Mahfuz, Md. Mamun Habib, Shahedul Islam, Aidah Rasanat Islam, Irin Nahar Maghnolia Shara

Journal of Service Science and Management Vol.18 No.2, March 27, 2025

DOI: 10.4236/jssm.2025.182007 210 Downloads 1,864 Views Citations
Sovereign Marketing: A New Strategy of Marketing (Articles)

Gouher Ahmed

Theoretical Economics Letters Vol.7 No.5, August 18, 2017

DOI: 10.4236/tel.2017.75100 2,963 Downloads 9,981 Views Citations
This article belongs to the Special Issue on Economics and Management Strategies
Education Marketing Research (Articles)

Xiaogang Yang

Theoretical Economics Letters Vol.6 No.5, October 21, 2016

DOI: 10.4236/tel.2016.65111 4,697 Downloads 13,620 Views Citations
E-Marketing and Its Strategies: Digital Opportunities and Challenges (Articles)

Allam Jaas

Open Journal of Business and Management Vol.10 No.2, March 22, 2022

DOI: 10.4236/ojbm.2022.102046 3,338 Downloads 31,019 Views Citations
Green Transformational Leadership on Green Creativity: A Quantitative Study within the Ghanaian Manufacturing Industry (Articles)

Ghana Kumasi

Open Journal of Business and Management Vol.13 No.6, November 28, 2025

DOI: 10.4236/ojbm.2025.136234 70 Downloads 448 Views Citations
Studying the Status of Marketing Mix (7Ps) in Consumer Cooperatives at Ilam Province from Members’ Perspectives (Articles)

Purashraf Yasanallah, Vahid Bidram

American Journal of Industrial and Business Management Vol.2 No.4, October 31, 2012

DOI: 10.4236/ajibm.2012.24025 22,097 Downloads 36,520 Views Citations
Characteristics and Promotion Research on Fashion Clothing E-marketing (Articles)

Pingping Meng

Creative Education Vol.3 No.7B, January 9, 2013

DOI: 10.4236/ce.2012.37B008 10,833 Downloads 17,049 Views Citations

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