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ISSN
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An Exploratory Study on the Electronic Word of Mouth Communication in Promoting Brands in the Online Platforms
(Articles)
B. N. Malar Selvi
,
J. Edwin Thomson
Intelligent Information Management
Vol.8 No.5
,September 30, 2016
DOI:
10.4236/iim.2016.85010
3,157
Downloads
9,119
Views
Citations
Banking Strategies and Customer Loyalty Case of Tunisian Banks
(Articles)
Chiraz Rouissi
Open Journal of Business and Management
Vol.9 No.2
,March 31, 2021
DOI:
10.4236/ojbm.2021.92047
536
Downloads
1,672
Views
Citations
A Comparison of Marketing Strategies between the U.S. and China Influenced by Individualism-Collectivism under Cross-Cultural Perspective: Taking MDLZ International, Ltd. as an Example
(Articles)
Liuhan Jin
Open Access Library Journal
Vol.9 No.4
,April 12, 2022
DOI:
10.4236/oalib.1108593
273
Downloads
1,705
Views
Citations
New Frontiers of Online Communication of Small and Medium Museums in Campania Region, Italy
(Articles)
Giuseppe Vito
,
Alessandra Sorrentini
,
Davide Di Palma
,
Vincenzo Raiola
,
Maria Tabouras
American Journal of Industrial and Business Management
Vol.7 No.9
,September 25, 2017
DOI:
10.4236/ajibm.2017.79075
961
Downloads
1,788
Views
Citations
Deceptive Advertising and Consumer Reaction: A Study of Delta Soap Advertisement
(Articles)
Raymond Chimezie Ukaegbu
Open Access Library Journal
Vol.7 No.3
,March 11, 2020
DOI:
10.4236/oalib.1105865
4,121
Downloads
16,537
Views
Citations
E-Integrated Marketing Communication and Its Impact on Customers’ Attitudes
(Articles)
Suleiman A. Al Khattab
,
As’ad H. Abu-Rumman
,
Ghadeer Methqal Zaidan
American Journal of Industrial and Business Management
Vol.5 No.8
,August 12, 2015
DOI:
10.4236/ajibm.2015.58053
8,154
Downloads
13,275
Views
Citations
Improve Communication Quality by Understanding Customer Switching Behavior in China’s Telecom Sector
(Articles)
Salman Awan
,
Yanxia Cheng
iBusiness
Vol.8 No.4
,November 14, 2016
DOI:
10.4236/ib.2016.84008
2,005
Downloads
4,203
Views
Citations
Is E-Marketing the Future of Marketing Field
(Articles)
Paulus H. A. Andreki
,
Rashad Yazdanifard
American Journal of Industrial and Business Management
Vol.4 No.7
,July 9, 2014
DOI:
10.4236/ajibm.2014.47040
10,191
Downloads
17,259
Views
Citations
The Effect of Phenomenon in Social Media Marketing Activities
(Articles)
Dilek Kiraz
,
Murat Basal
Open Journal of Business and Management
Vol.12 No.2
,March 21, 2024
DOI:
10.4236/ojbm.2024.122051
102
Downloads
511
Views
Citations
Guerrilla Marketing—Innovative or Parasitic Marketing?
(Articles)
Gerd Nufer
Modern Economy
Vol.4 No.9A
,August 15, 2013
DOI:
10.4236/me.2013.49A001
13,571
Downloads
24,847
Views
Citations
This article belongs to the Special Issue on
Marketing Management
Sovereign Marketing: A New Strategy of Marketing
(Articles)
Gouher Ahmed
Theoretical Economics Letters
Vol.7 No.5
,August 18, 2017
DOI:
10.4236/tel.2017.75100
2,476
Downloads
7,828
Views
Citations
This article belongs to the Special Issue on
Economics and Management Strategies
Education Marketing Research
(Articles)
Xiaogang Yang
Theoretical Economics Letters
Vol.6 No.5
,October 21, 2016
DOI:
10.4236/tel.2016.65111
3,438
Downloads
8,766
Views
Citations
E-Marketing and Its Strategies: Digital Opportunities and Challenges
(Articles)
Allam Jaas
Open Journal of Business and Management
Vol.10 No.2
,March 22, 2022
DOI:
10.4236/ojbm.2022.102046
2,210
Downloads
21,220
Views
Citations
Studying the Status of Marketing Mix (7Ps) in Consumer Cooperatives at Ilam Province from Members’ Perspectives
(Articles)
Purashraf Yasanallah
,
Vahid Bidram
American Journal of Industrial and Business Management
Vol.2 No.4
,October 31, 2012
DOI:
10.4236/ajibm.2012.24025
21,223
Downloads
34,840
Views
Citations
Characteristics and Promotion Research on Fashion Clothing E-marketing
(Articles)
Pingping Meng
Creative Education
Vol.3 No.7B
,January 9, 2013
DOI:
10.4236/ce.2012.37B008
10,186
Downloads
15,696
Views
Citations
How Google’s New Algorithm, Hummingbird, Promotes Content and Inbound Marketing
(Articles)
Chauntelle Ong Yi Lin
,
Rashad Yazdanifard
American Journal of Industrial and Business Management
Vol.4 No.1
,January 26, 2014
DOI:
10.4236/ajibm.2014.41009
7,919
Downloads
12,024
Views
Citations
Comparative Study of Traditional Network Marketing and E-Commerce Marketing Based on Cloud Computing
(Articles)
Min Yin
,
Sheng Liu
American Journal of Industrial and Business Management
Vol.4 No.2
,February 14, 2014
DOI:
10.4236/ajibm.2014.42015
7,847
Downloads
11,962
Views
Citations
Big Data Usage in the Marketing Information System
(Articles)
Alexandre Borba Salvador
,
Ana Akemi Ikeda
Journal of Data Analysis and Information Processing
Vol.2 No.3
,August 28, 2014
DOI:
10.4236/jdaip.2014.23010
12,329
Downloads
18,581
Views
Citations
The Impact of the Imitation and Innovation Marketing in Services the Case of the Banks and Insurance
(Articles)
Mohamed Cherchem
Technology and Investment
Vol.3 No.2
,May 29, 2012
DOI:
10.4236/ti.2012.32008
9,524
Downloads
14,605
Views
Citations
On Leadership and It’s Marketing
(Articles)
Jinzhang Gao
Open Journal of Leadership
Vol.2 No.4
,October 23, 2013
DOI:
10.4236/ojl.2013.24011
7,125
Downloads
11,226
Views
Citations
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