External Innovation Implementation Determinants and Performance Measurement: A Case Study from the Pharmaceutical Industry

Matthew Coates, Lydia Bals

Department of Strategic Management and Globalization, Copenhagen Business School (CBS), Copenhagen, Denmark.
Imperial College Business School, Imperial College, London, UK.

DOI: 10.4236/ti.2013.42016                

Abstract

With an increasing amount of externally sourced innovations, a major success factor for innovation-dependent indus- tries such as the pharmaceutical industry is to successfully implement innovations from outside. Existing frameworks emphasize creating a strong climate for implementation by developing the learning capabilities of the organization, but there is still much to be learned about the process of implementing innovations that have been in-sourced by companies. As a research setting that is particularly innovation-driven and not well-studied yet, this study examines the key deter- minants for innovation implementation based on a case study in the pharmaceutical industry. The results of 25 expert interviews and a survey with 67 respondents led to the resulting framework and a corresponding performance meas- urement system. The results reveal the importance of supporting systems and show differences in perception of early and late Research & Development functions.

Keywords

Innovation; Technology; Adoption; Implementation

Conflicts of Interest

The authors declare no conflicts of interest.

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