Brent Coker

Department of Management and Marketing

University of Melbourne

Lecturer of Marketing

Email: brent.coker@gmail.com

Qualifications

2007 Ph.D,Victoria University Wellington, Information Systems/Electronic Commerce

2003 BCA, Victoria University Wellington, Information Systems

2002 BCA, Victoria University Wellington, Electronic Commerce and Multimedia

Publications (Selected)

Journal Articles

1. Coker, B. L. S., (2013). Antecedents to Website Satisfaction, Loyalty, and Word of Mouth. Journal of Information Systems and Technology 10(11) p 209-218.
2. Coker, B. L. S., & Nagpal, A. (2013). Building-Up versus Paring-Down: Consumer Responses to Recommendations When Customizing. Journal of Retailing 89(2) p 190-206.
3. Coker, B. L. S. (2013). Workplace Internet Leisure Browsing. Human Performance 26(2) p114-125.
4. Coker, B. L. S. (2012). Seeking the Opinions of Others Online: Evidence of Evaluation Overshoot. Journal of Economic Psychology (33) 1033-1042.
5. Coker, B., Hope, B. & Ashill, N. (2011). Measuring Internet Product Purchase Risk. European Journal of Marketing, 45(7/8), 1130 - 1151.
6. Coker, B. L. S. (2011). Freedom to surf: The positive effects of workplace internet leisure browsing. New Technology, Work and Employment, 26(3), 238-247.
7. Tate, M., Hope, B. & Coker, B. (2005). The Buywell way: Seven essential practices of a highly successful multi-channel e-tailer. Australasian Journal of Information Systems, 12 (2), 147-63.
8. Tate, M., Coker, B., & Hope, B. (2004). Moving to multi-channel e commerce: Lessons learned from a case study of an apparel and home-ware catalogue company. Journal of Internet Commerce, 4(2), 1-32.

Working Papers

1. Coker, B. L. S. (2014). Evidence of Sinister Attributions in Response to Television Advertising. Under review: Psychology and Marketing.
2. Coker, B. L. S. Shaw, V. (2013). Service Recovery Signaling: Using Negative Facebook Comments to Signal Trust and Honesty. Under review: Marketing Letters.

Conference Proceedings

1. Coker, B. (2011). Seeking the Opinions of Others Online: Evidence of Evaluation Overshoot. In TBD (Ed.), Advances in Consumer Research (Vol. 39). St Louis: Association for Consumer Research.
2. Coker, B. (2010). The Power of Positive Thinking: Asymmetrical Affective Perseverance in Consumer Brand Judgements In D. W. Dahl, G. V. Johar & S. M. J. v. Osselaer (Eds.), Advances in Consumer Research (Vol. 38). Duluth, MN: Advances in Consumer Research.
3. Coker, B., Nagpal, A., & Krishnamurthy, P. (2009). The Effect Of Customization Strategy And Recommendations On Consumer Decision-Making. In M. C. Campbell, J. Inman & R. Pieters (Eds.), Advances in Consumer Research (Vol. 37). Duluth, MN: Association for Consumer Research.
4. Coker, B. (2008). Measuring Internet Product Purchase Risk. In A. L. McGill & S. Shavitt (Eds.), Advances in Consumer Research (Vol. 36). San Francisco, CA: Association for Consumer Research.

Others

1. Coker, B. L. S., (2013). Antecedents to Website Satisfaction, Loyalty, and Word of Mouth. 10th CONTECSI 2013, Sao Paulo, Brazil.
2. Coker, B., & Leong, K. H. (2011). Development and Testing of the Webreep Online Feedback Instrument. Paper presented at the WORLDCOMP, Las Vegas, Nevada
3. Coker, B (2010), “Freedom to Surf”, 6th International Conference of Strategic Management. St Petersburg.
4. Coker, B., Hope, B., & Tate, M. (2007). Ezibuy: A multichannel success story. In V. Hooper (Ed.), New Zealand case studies in information systems. Auckland: New Zealand: Pearson.
5. Tate, M., Hope, B., & Coker, B. (2005). Beauty is more than skin deep: Organisational strategies for online consumer risk mitigation in apparel retailing. In M. Khosrowpour (Ed.), Advanced topics in electronic commerce (Vol. 1). Hershey, PA: Idea Group Publishing.
6. Tate, M., Coker, B., & Hope, B. (2004). Insights into selling apparel remotely: A case study of a successful multi-channel retailer. Paper presented at the Pacific Asia Conference in Information Systems (PACIS), Shanghai, China.
7. Tate, M., Hope, B., & Coker, B. (2004). Theory and practice in multi-channel e-commerce strategies: A case study of an apparel and home-ware retailer. Paper presented at the Australasian Conference on Information Systems (ACIS), Hobart, Australia.
8. Nagpal, A. & Coker, B. (2008) Reference point shift and recommendation apathy: The interaction of customisation and recommendations on consumer choice decisions. Australia New Zealand Marketing Association Conference (ANZMAC). Sydney, Australia.

Last updated: 2015-06-30