A Strategic Analysis of Chinese Airline Industry under Online Environment—In the Case of China Southern Airlines

The boom of internet is causing another industrial revolution. It is necessary for Chinese airlines to develop E-business in order to keep their competitive advantages.


China Southern Airlines is the first Chinese airlines to enter E-business sector and is fairly successful in Chinese civil aviation market. However, comparing with British Airways, current E-business strategy in this company quite falls behind. After a strategic analysis, it is clearly that E-business is a profitable strategy for China Southern Airlines and should be applied further. It is quite urgent for China Southern Airlines to enlarge and improve its E-business strategies so that it can consolidate its leading position in this market segment.


Therefore, some reasonable future strategic choices are put forward and a recommendation is given. On the other hand, the explosion of Chinese economy provides a rapid growth of air traffic world widely. British Airways and other foreign airlines would increase their profits significantly from Chinese air market.

Components of the Book:
  • FRONT MATTER
    • Abstract
    • Contents
  • PART I: An Online Strategic Analysis of Chinese Airline Industry
  • Chapter 1. Introduction
  • Chapter 2. Literature Review
  • Chapter 3. General Background Information
    • 3.1. Overview of China Airline Industry and Needs to Develop E-Business
    • 3.2. History of China Southern Airlines
    • 3.3. Contemporary Situation of Online-Business in China Southern Airlines
  • Chapter 4. Why Apply Online-Business to Chinese Airlines
    • 4.1. Benefits of Implementing Online-Business in Chinese Airline Industry
    • 4.2. Needs and Capability for Chinese Airlines to Develop Online-Business
  • Chapter 5. Strategic Analysis of Online-Business in China Southern Airlines
    • 5.1. Brief Description of 4 Strategy Analysis Tools
    • 5.2. Analysis of E-Business by Means of 4 Tools
  • Chapter 6. Comparison between China Southern Airlines and British Airways in Online-Business Sector
    • 6.1. Current Online-Business Strategy of China Southern Airlines
    • 6.2. Online-Business in British Airways
    • 6.3. Comparison Results
  • Chapter 7. Future Strategic Choices and Recommendation
    • 7.1. Future Strategic Choices
    • 7.2. Ranking and Recommendation
  • Chapter 8. Conclusion
  • BACK MATTER (PART I)
  • PART II: Further Theoretical Research
  • Chapter 1. Implementation Mode of Industrial Engineering Projects Based on Project Management
  • Chapter 2. The Application Research on Process Planning Model of Product Development Based on D-CPM Method
  • Chapter 3. Study on Module Selection Method for Customized Products
  • Chapter 4. Research on Module Selection Method Based on the Integration of Kano Module with QFD Method
  • Chapter 5. Module Parameter Programming Method of Complex Product System Based on Customer Demand Distribution
  • Chapter 6. Quantitative Study of Correlation Strength of Mechanical Parts Based on Weighted Complex Network Model
Readership: management staff in companies and enterprises;college and university students in related majors
1
FRONT MATTER
Hang Liu
PDF (5666 KB)
9
PART I: An Online Strategic Analysis of Chinese Airline Industry
Hang Liu
PDF (7 KB)
10
Chapter 1. Introduction
Hang Liu
PDF (160 KB)
13
Chapter 2. Literature Review
Hang Liu
PDF (38 KB)
15
Chapter 3. General Background Information
Hang Liu
PDF (108 KB)
19
Chapter 4. Why Apply Online-Business to Chinese Airlines
Hang Liu
PDF (64 KB)
22
Chapter 5. Strategic Analysis of Online-Business in China Southern Airlines
Hang Liu
PDF (163 KB)
34
Chapter 6. Comparison between China Southern Airlines and British Airways in Online-Business Sector
Hang Liu
PDF (116 KB)
39
Chapter 7. Future Strategic Choices and Recommendation
Hang Liu
PDF (530 KB)
46
Chapter 8. Conclusion
Hang Liu
PDF (71 KB)
47
BACK MATTER (PART I)
Hang Liu
PDF (117 KB)
55
PART II: Further Theoretical Research
Hang Liu
PDF (7 KB)
56
Chapter 1. Implementation Mode of Industrial Engineering Projects Based on Project Management
Hang Liu
PDF (307 KB)
64
Chapter 2. The Application Research on Process Planning Model of Product Development Based on D-CPM Method
Hang Liu
PDF (212 KB)
71
Chapter 3. Study on Module Selection Method for Customized Products
Hang Liu
PDF (158 KB)
81
Chapter 4. Research on Module Selection Method Based on the Integration of Kano Module with QFD Method
Hang Liu
PDF (110 KB)
89
Chapter 5. Module Parameter Programming Method of Complex Product System Based on Customer Demand Distribution
Hang Liu
PDF (550 KB)
99
Chapter 6. Quantitative Study of Correlation Strength of Mechanical Parts Based on Weighted Complex Network Model
Hang Liu
PDF (179 KB)
Hang Liu (Biography), the School of Management Engineering, Zhengzhou University of Aeronautics, P. R. China

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